Somani will look into content strategy, business development and revenue and will lead and manage strategic partnerships with broadcasters and studios
BestMediaInfo Bureau | Mumbai | February 10, 2017
Shemaroo Entertainment Ltd has roped in Subhash Somani to head the DTH business for the company. In his new role, Somani will primarily look into content strategy, business development and revenue. He will also lead and manage strategic partnerships with broadcasters/studios and will play a key role in new initiatives and launches.
Commenting on the appointment, Hiren Gada, Director, Shemaroo Entertainment Ltd, said, “We are thrilled to have Subhash to lead the way for our DTH business. He is part of the DTH industry since its nascent stage and has deep understanding of the market. With the addition of new perspective and experience in the team, we believe we will be able to leverage the platform to the fullest.”
Sharing his thoughts on the development, Somani said, “It’s a delight to be part of Shemaroo Entertainment and head the DTH business. Now when Shemaroo is expanding its DTH services, we plan to leverage the trust value it has created in the partners and consumers. We are at cusp of opportunities for DTH business in the country and with a company that has one of the largest content libraries, I believe sky is the limit.”
Somani, who prior to joining Shemaroo, was working for Videocon d2h as Senior Manager, Content, and has over seven years of experience in diverse roles in media and entertainment sector. At Videocon d2h, Somani was primarily involved in content acquisition and launch of new value added services (VAS) for d2h platform.