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Red Chillies Entertainment awards digital mandate to WWO

The digital marketing and advertising agency from Reliance Entertainment was launched last year and will take care of the all-round digital marketing communication of the production house

BestMediaInfo Bureau | Mumbai | February 21, 2017


The 360 degree digital marketing and advertising agency from Reliance Entertainment, World Wide Open (WWO) has ventured into the entertainment industry. The latest feather in its cap is that of winning the digital media duties of Red Chillies Entertainment.

Arun Mehra Arun Mehra

Speaking of the newly acquired account, Arun Mehra, CEO, WWO, said, “Red Chillies Entertainment giving us the mandate to assist them in this digital journey is a great responsibility as well as a huge moment of pride for the entire WWO family. To be associated with India’s leading production house known to churn out back-to-back blockbusters is in itself an immense learning opportunity. The year 2017 is going to be an exciting one for us and with expertise from experienced professionals in the business like Saahil Krishnani and Nikita Khandelwal at the forefront, we are certain to deliver clutter-breaking ideas with progressive communication.”

With a considerable amount of years of experience in digital marketing for films and celebrities, both Krishnani and Khandelwal have successfully managed Online Reputation Management (ORM) for some of the most influential personalities and have been an integral part of some of the biggest and most well-executed film campaigns.

Binda Dey Binda Dey

Commenting on handing over the digital marketing duties to the agency, Binda Dey, Head of Marketing at Red Chillies Entertainment, said, “We are glad to have WWO on board to handle the digital duties. We wanted a young and an innovative agency with a fresh perspective to take over and WWO seems just right. We look forward to working with them and creating clutter-breaking campaigns.”

WWO has cemented its journey into movie marketing as it has forayed into the business late last year and already has a power-packed year planned ahead.


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