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RBNL strengthens its leadership team

Atul Razdan joins as National Programming Head; Nidhi Gulia is National Marketing Head and Sanil Suneja will be Regional Business Head (Delhi). The three will drive new strategic initiatives as part of their respective roles

BestMediaInfo Bureau | Mumbai | February 2, 2017


Reliance Broadcast Network Limited (RBNL) has strengthened its core leadership team with consumer-focused professionals as it expands into the next phase of stations.

Atul Razdan has joined RBNL as National Programming Head. Razdan has over 14 years of experience in consumer insights, product development and communications. Nidhi Gulia joins as National Marketing Head. Gulia brings over 13 years of experience of leading marketing communication for consumer facing online as well as lifestyle brands. With over 12 years of business experience, Sanil Suneja takes charge as the Regional Business Head (Delhi).

The three of them will drive new strategic initiatives as part of their respective roles, aligned to the key business goals of the organisation and catapult RBNL on to an exponential growth trajectory.

Razdan has worked with FMCG brands and has a rich and diverse experience in areas such as brand building, communication strategy, marketing research, consumer insights and brand activation. His previous career stints were with Hershey’s India and Cadbury India.

At RBNL, Razdan will lead content development initiatives for the existing network of 45 radio stations as well as upcoming launches in 14 new cities. On his new role at RBNL, Razdan, said, “I look forward to this opportunity as one that would enable me to tap into my fullest potential, thereby presenting me with newer challenges to overcome. My previous responsibilities have allowed me to take a deep dive into the world of consumer insights, and I hope to implement all that I have gained from those experiences to my new role here at RBNL.”

Gulia will lead the brand Big FM, which completed a decade in 2016. Gulia has previously worked with brands like Sodexo, Adidas, MakeMyTrip and Yahoo. On her appointment, she said, “As marketers, it is important to keep pushing the pedal of innovation by constantly thinking out of the box. It is one of the keys to success in an ever-evolving and dynamic domain. At RBNL, I look forward to working with an enterprising marketing and content team to align all strategic marketing initiatives with the key business goals of the organisation.”

Suneja will be responsible for driving business growth in the fastest growing consumer market in the country. Suneja possesses key competencies in business strategy, B2B sales, brand management, sales marketing and digital marketing. He has handled multiple roles in his over a decade-long career with Asian Paints. On his new position at RBNL, Suneja, said, “From my previous work stint, I have learnt that effective leadership leads to desired results. All my insights are formulated from real life experiences. At RBNL, my aim is to apply these insights as effectively as possible, as I work towards driving key business initiatives in the Delhi region.”

Tarun Katial Tarun Katial

Tarun Katial, CEO, Big FM, said, “I'm sure that the new leadership additions bring consumer experience and immersion to give the network sharp listener focus for new launches and work on growth initiatives for our existing leader network.”

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