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Mirum India wins digital duties of beauty care brand Banjara’s

The agency won the account following a multi-agency pitch. The agency will also be offering media buying services as part of the mandate

BestMediaInfo Bureau | Mumbai | February 23, 2017


Banjara’s, the herbal beauty care brand, has awarded the digital duties to Mirum India. So far the brand has been operating predominantly in the South India, but from this fiscal year wants to aggressively target the rest of India markets. This expansion plan will be majorly driven by digital marketing.

As part of the digital mandate, Mirum India will manage all the social media platforms and create new digital touch points for Banjara’s, with focus on brand building. Mirum India will also be offering media buying services as part of the mandate. This account was won following a multi-agency pitch.

Banjara’s is a part of Vishal Personal Care that was founded in 1993. The company has grown from having six products to 60 products today. Its products are marketed across all South Indian markets and are also available online.

Ramesh Vishwananthan Ramesh Vishwananthan

Ramesh Vishwananthan, Managing Director, Vishal Personal Care, said, “We are aggressively looking at expanding our footprint outside South India with digital leading the way. We were looking for partner rather than an agency, who would understand our ambitions. Mirum India with their diverse understanding of the digital landscape, fitted the bill. We are excited about this new partnership.”

Hareesh Tibrewala Hareesh Tibrewala

Hareesh Tibrewala, Mirum India, Joint CEO, Mirum India, said, “Banjara’s is one of the fast growing FMCG players in South India with a very ambitious brand DNA. Mirum recognises this and brings to the table its vast Indian and global expertise in digital shopper marketing. I’m glad we’re the ones Banjara’s has put their trust in. Together we look forward to take the brand to the next level.”

Mirum India is a digital agency with a pan-India footprint, offering 360 degree solutions in digital and social media for over 50 brands, with an in-house strength of 150+ professionals. Mirum India is part of the larger Mirum global agency which operates in 20 countries, with more than 46 offices and 2,200 professionals. Mirum belongs to the J. Walter Thompson Company and WPP Network.

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