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Kannada infotainment channel Saral Jeevan is one year old

To celebrate the first anniversary, the channel has announced a new content line-up with five new programmes

BestMediaInfo Bureau | Mumbai | February 20, 2017


Saral Jeevan, an infotainment channel in Kannada, celebrated its first anniversary by launching new programmes. The channel has launched three weekend programmes that started on February 19. Two weekday programmes will start on February 20.

Launched on February 19, 2016, Saral Jeevan has factual, health and mythological programming. The channel claims to have created its own niche space by being away from both the news and general entertainment genres. Some of the programmes that became popular were Mahapayana, History, Sadhu Parampara, Grandmother Tales and these helped the channel build a loyal viewership base. The channel’s affinity index is high among urban viewers and upper strata of NCCS viewers, the channel said in an official communiqué.

The new weekday programmes are -- Seethe Lokamathe, a mythology series (Monday-Friday, 7.30pm) based on the epic Ramayana and  Belli Parade, based on Kannada cinema (Monday-Saturday, 9pm). This show recollects the journey of the golden period of Kannada cinema, early 70s to late 90s.

The weekend programmes include Jai Jawan, stories of soldiers (Saturday and Sunday, 7.30pm); Nam Campus, meaning ‘Our Campus’ (Saturday and Sunday 7pm) and Kachaguli, a comedy show (Saturday and Sunday, 6.30pm).

Raghunath Reddy, Business Head, Saral Jeevan, said, “Our programmes are inspired by Indian heritage and culture. Since the beginning, viewers have liked our approach of differentiated Indian content. Today our brand credibility is high and loyalty is growing. Viewers want to see more such content. New programmes are extension of the above.”

MS Raghavendra, Editor, Saral Jeevan, said, “Programmes like Kote Helida Kathe (Forts of India), History, Jnanapada (Folk), the National Award winning agriculture programme, Mannina Maga, have pushed us to deliver quality and unique programming. We are sure that the new programmes will be liked by our viewers.”

Saral Jeevan telecasts non-fiction programming with focus on mythology, history, travel and insights from Indian heritage and culture. Channel philosophy is to present inspiring, motivational and factual content that is positive in nature.

The satellite channel is available across multi system operators (MSOs) in Karnataka and on Tata Sky (#1641). Saral Jeevan is part of CG Parivar Global Vision, founded by Chandrashekhar Guruji, who is the pioneer in Saral Vaastu.

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