Harris will assist Shivjeet Kullar in developing the platform and help shape companies and brands with rapid and affordable feedback
BestMediaInfo Bureau | Mumbai | February 21, 2017
Colvyn Harris, Founder of Harris-Mint, has taken up the advisory role at the gamified ad feedback website Adytude.com. Harris will help develop the platform in his capacity as an advisor.
Adytude.com, a gamified ad feedback site that makes consumer feedback happen 500 per cent faster and 50 cheaper, now works with clients like Pepsi, TVS, Bajaj, ITC, Philips and 30 others to provide key consumer insights.
The website was set up by legend Shivjeet Kullar, a winner of over a hundred national and international awards. "It's quite curious actually," said Shivjeet Kullar. "When Colvyn was head of JWT we talked thrice about me joining there but it never quite worked out. And now I turned the tables on him by asking him to team up with me on this and he agreed."
Commenting on his new role at the company, Harris said, â€œThis is a game changer in the world of consumer research, an innovative technology advancement. It will help shape companies and brands with rapid and affordable feedback. I'm looking forward to working with the young high energy team Kullar has put together."