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Big Magic gets a huge push with new shows

RBNL’s channel is planning mega show launches, which will be pumped up with high-decibel marketing campaigns

Raushni Bhagia | Mumbai | February 27, 2017

Big-MagicArmed with a plethora of new shows, all newly polished and with heavy investments, Big Magic is all set to roll with an extended evening primetime slot. The current primetime for the channel is from 6pm to 8pm, which is now expected to stretch for three hours, starting 7pm.

Launched recently, Akbar is the first one in a series of new shows. The show produced by Shashi Sumeet Productions tracks the journey of Mughal emperor Akbar.

In the month of March, the channel has planned two heavyweight shows -- one of them is a period drama, Eklavya, produced by Film Farm India Pvt Ltd. While Eklavya is a popular character in mythology, its journey has never been tracked on the Indian television before, though the character has been a part of Mahabharata.

Another show to go on the floor in March is Trishul, a kids’ fantasy being produced by Contiloe Productions. The production house is known for mythology, period dramas and fantasy shows. The channel also has another mythology, Baal Krishna, currently on air.

All of these shows involve heavy investment. While a normal fiction show costs about Rs 8-10 lakh per 22 minute episode, the mythological series have a production cost in the range of Rs 20-28 lakh per 22 minute episode.

Tarun Katial Tarun Katial

Tarun Katial, CEO, RBNL, said, “Our partnership with Zee is taking us to the next level. These are heavy investments on content. We were gradually undergoing this transition but now that we have announced the deal, we can talk about it. As we are extending our original hours of content, we have more show launches in pipeline.”

The channel will further pump these shows with high decibel marketing campaign. Though the plans have not been developed yet, the channel has had high level of insights and research to work on its future strategy.

Katial said the channel has gathered a new set of insights and is working on those. “We will be ready to talk in details in some time.”

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