BBC Worldwide channels appoints Pitchfork Partners as strategic communication advisor

Pitchfork Partners will provide overall strategic direction to BBC Worldwide's communication campaigns and the execution will be handled by Seven Communications & Beyond

BestMediaInfo Bureau | Mumbai | February 9, 2017

BBC Worldwide channels have signed Pitchfork Partners Strategic Consulting LLP to advise them on their communications strategy and campaigns.

Pitchfork partners will be responsible for providing overall strategic direction to BBC Worldwide's communication campaigns while the execution will be handled by Seven Communications & Beyond.

Myleeta Aga

Speaking about the partnership, Myleeta Aga, SVP and GM India, SVP and GM South East Asia and South Asia, BBC Worldwide India, said, “Pitchfork Partners' strategic expertise is a perfect fit for our company's communication needs. We're looking forward to this partnership and are extremely delighted to have them on board.”

Jaideep Shergill

Commenting on the development, Jaideep Shergill, Co-founder, Pitchfork Partners, said, “We're excited to collaborate with BBC Worldwide India. BBC Worldwide India is known for its premium content that resonates with the world and makes a strong connect with India. We are committed to helping our new partners achieve their business goals through strategic and insight-driven communications.”

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