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Xaxis elevates Arshan Saha to President, Asia Pacific

Saha has worked with over 300 clients across multiple industries, an array of large to mid-sized publishers, as well as technology vendors across APAC

BestMediaInfo Bureau | Mumbai | January 25, 2017

Arshan-Saha Arshan Saha

Xaxis, a programmatic media and technology platform, announced the elevation of Arshan Saha to President, Asia Pacific (APAC). Saha was previously Vice-President, South and Southeast Asia and he succeeds Michel de Rijk, who is now serving as APAC president at GroupM’s [m]Platform, with immediate effect.

As one of the founding members of Xaxis APAC, Saha has helped establish offices in Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and India.

Nicolas Bidon, Global President, Xaxis, said, “Arshan has played an integral role in establishing Xaxis as the programmatic advertising platform of choice in Asia Pacific. He has done an incredible job of expanding Xaxis’ programmatic footprint and building the region’s business with great management skills, passion for our clients’ success and knowledge of the industry. I look forward to his continued leadership as APAC President.”

Michel De Rijk, APAC President, [m]Platform, said, “The tremendous success and growth of Xaxis has culminated in the creation of [m]Platform which we are looking forward to roll out across APAC. Arshan has played a significant role in this success with his ability to understand and navigate clients and publishers in the region. I cannot think of a better candidate to take Xaxis APAC to the next level.”

Saha said, “I am incredibly honoured to lead our team of committed programmatic experts here in APAC. As leaders, we will continue to set standards and drive the industry forward with our proprietary technology and unique data so the entire ecosystem is able to benefit from measurable value. It’s a very exciting time as clients are demanding empowerment and guarantees to be able to navigate through the programmatic landscape while at the other end of the spectrum we have a consumer who is seeking relevance and personalisation.”

Over the last four-and-a-half years at Xaxis, Saha’s leadership included full charge of all seven markets’ P&Ls, as well as growing the businesses 20-fold within a short span of three years. Prior to joining Xaxis in 2012, Saha served as Regional Director for Southeast Asia at Innity Corp where he played a critical role in establishing the company as the leading media network in the region. Saha has worked with over 300 clients across multiple industries, an array of large to mid-sized publishers, as well as technology vendors across APAC.

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