The Call for Entries campaign is created by FCB Ulka with an aim to curb violence against women. The winning entries will be produced as a multimedia campaign and released on April 7 at the Goafest
BestMediaInfo Bureau | Mumbai | January 31, 2017
A joint initiative of The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) aims to create a campaign focusing on mitigating violence against women. The campaign conceptualised and designed by FCB Ulka has been created to promote Call for Entries.
Nakul Chopra, President AAAI, said, âThe Call for Entries had to be something that would stir the entire creative community into action. I am very happy with the response we are getting from our community to our initiative. The winning campaign will be produced and launched at Goafest on April 7, 2017. I believe it would make the Goafest very meaningful.â
The activity is already open and the deadline to send in entries to the AAAI is February 15, 2017. The entries would be judged by an elite jury and the winning entries will be produced as a multimedia campaign and released on April 7, 2017 at the Goafest.
Raj Nayak, President TAC, added, "We prepared a creative brief in consultation with two women's rights groups and decided to invite entries from agencies across the country to prepare a campaign that will show that communication is a force for good. The subject of violence against women is something that needs our urgent attention."
Keegan Pinto, National Creative Director, FCB Ulka, commented, "Some impactful messaging addressing crimes against women is simply the need of the hour. If we can make even the smallest difference and make one person change, or prevent one incident from happening, our job is done. No advertising is greater than the home environment or the grooming of children to better this epidemic, but impactful communication can, as we know, cause a stir and make a small dent, especially if it is share-worthy.â