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Madison Media bags NestAway’s media duties

The agency’s Bangalore office will handle the account for the home rental solutions company

BestMediaInfo Bureau | Mumbai | January 30, 2017


Madison Media Omega, a part of Madison Media Group, recently won the account for Bangalore-based online housing rental company NestAway. The agency’s Bangalore office will handle the account.

NestAway is in the managed home rentals space, focusing on providing affordable and high-quality living solutions to the young urban migrant. The company has operations in Bangalore, Hyderabad, Delhi-NCR, Pune and Mumbai with over 25,000 tenants and 7,000 owners.

Rishi Dogra, CMO, NestAway Technologies, said, “We are delighted to appoint Madison Omega as our Media AOR. We look forward to a great partnership and some iconic work together.”

Vikram Sakhuja Vikram Sakhuja

Vikram Sakhuja, Group CEO, Madison Media and OOH, said, “NestAway is bringing a revolution to India in providing rooms on lease to the young urban Indian workforce working away from home. It is truly exciting to partner them in this journey.”

NestAway was founded on December 31, 2014 by four alumni of the National Institute of Technology, Surathkal Amarendra Sahu, Jitendra Jagadev, Smruti Ranjan Parida and Deepak Dhar. The company has received $43.25 million funding to date. Some of the other key investors in the company are Ratan Tata, Yuri Milner, founder of venture capital firm DST Global, Flipkart, IDG Ventures and InMobi.

Madison Media Group is a media agency that handles media planning and buying for blue chip clients, including Godrej, ITC, Marico, Snapdeal, McDonald’s, TVS, Raymond, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance, Asian Paints,,, Pidilite, Tata Salt, Acer, Amul Hosiery, Crompton, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others.  The gross billing of Madison Media Group is about Rs 3,750 crore.

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