Leo Group announces two-agency structure - Leo Burnett India and Leo Burnett Orchard

Following the announcement of the two-agency structure, the Leo Group has made senior level appointments at Leo Burnett Orchard with Mahuya Chaturvedi joining as Chief Operating Officer

BestMediaInfo Bureau | Mumbai | January 31, 2017

(Top L-R) Vinod Eshwer, Amritraj Thakur, Dheeraj Sinha, Saurabh Varma, Rajdeepak Das, Neel Roy, Rina Francis

(Bottom L-R) Reena Nair, Sharmine Panthaky, Mahuya Chaturvedi, Amod Dani, Ganga Ganapathi

The Leo Group has announced a two-agency structure in India comprising Leo Burnett India and Leo Burnett Orchard. Both agencies will serve as drivers of Leo Group's growth.

Saurabh Varma

Saurabh Varma, CEO, Publicis Communications India, said, “Both the agencies will have the same DNA and will work to further the core philosophy of 'HumanKind' that is so distinct to the Leo Group. In the last three years the group has invested in assets like Indigo Consulting, Indigo iStrat, Leo Burnett Experience and Greenhouse. These core offerings will be deployed by both agencies to create integrated solutions for their clients. Leo Burnett Orchard will also access MSL Group, Publicis.Media and Sapient in India to offer transformative solutions to its clients.”

Leo Burnett Orchard has handpicked a strong team to match its ambitious vision.

Mahuya Chaturvedi

Mahuya Chaturvedi has joined as Chief Operating Officer. She is a seasoned advertising and marketing professional with 20 years of experience. In the past, she has led marketing mandates of various consumer product businesses, and on the agency side, brand consulting agencies, media planning and analytics functions and advertising. She has worked on multiple brands like DeBeers, HUL brands, L'Oréal Consumer products, Trent, Jeep, ITC and many more.

Chaturvedi has built ROI models and predictive tools which have won her multiple awards. She will be based in Mumbai and will report to Varma.

Rohitash Srivastava has been appointed as National Head of Strategy at Leo Burnett Orchard. He comes in from Sapient.Nitro, where he was Strategy Planning Lead – North India. Srivastava will be based in Bangalore.

Amod Dani has joined the agency as Executive Creative Director, Mumbai. Dani is a multiple award-winning creative powerhouse with 10 years of creative experience. He has worked across agencies like Sapient.Nitro and Publicis, and has spent over five years in Leo Burnett.

Sharmine Panthaky will continue to be the Branch Head at Leo Burnett Orchard, Mumbai. Partnering her will be Amritraj Thakur, who has joined as Vice President - Brand Strategy, Mumbai. Dani will work closely with Panthaky and Thakur to further the creative product from the West region.

Ganga Ganapathi, Branch Head, Leo Burnett Orchard, Bangalore, will continue to work closely with Neel Roy and Vinod Eshwer, Executive Creative Directors, Bangalore.

Additionally, Rina Francis, Finance Director, and Reena Nair, the People and Culture Manager and Head of HR at Leo Burnett Orchard, will oversee their respective functions across the Mumbai and Bangalore offices. With this, the key leadership structure at Leo Burnett Orchard is now in place.

On her new role, Chaturvedi said, “I am extremely excited to be a part of Leo Burnett Orchard, especially to lead over a 100 people across Mumbai and Bangalore. I couldn't have come in at a more opportune moment when the agency is seeing such dynamic momentum and is handling some of the most marquee brands in the country. My vision isn't to just make Leo Burnett Orchard the fastest growing agency, but to also create some incredible integrated work using the 'Power of One' and harnessing the group's cutting-edge specialist functions.”

The core management team of Varma, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, and Dheeraj Sinha, Chief Strategy Officer, Leo Burnett, South Asia, will oversee both the agencies in their respective capacities.

Some of Orchard's clients include Amazon, Colors, Wipro, Emami,  Essilor, Amante, ITC  Foods, Jyothy Laboratories, Macho, Ruchi Soya and Indiacast,  among others.

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