Dil Se Dil Tak will premiere on January 30 on weekdays at 10:30 pm. Rising Star will take the weekend slot and is tentatively scheduled to go on air from February
BestMediaInfo Bureau | Mumbai | January 19, 2017
Colorsâ popular reality show Bigg Boss Season 10 is nearing its finale and the channel has planned for its replacement. Currently Bigg Boss 10 is aired from 10.30 pm to 11.30 pm. The channel has announced the launch of its new fiction show Dil Se Dil Tak on weekdays at 10.30 pm, beginning January 30. At 11 pm, the channel might launch another fiction property or it might also take a decision to end its weekday evening primetime at 11pm.
On the weekend 9 pm slot, when Salman Khan appears on the Bigg Bossâ âWeekend ka vaarâ episodes, the channel has tentatively scheduled the Indian adaptation of its international singing reality show Rising Star to be aired starting February.
Rising Star follows the international format in India, allowing viewers to vote for contestants real time via mobile apps. The audition voting has already begun on the Colors TV app. Shankar Mahadevan is one of the judges. Popular Punjabi singer Diljit Dosanjh and Monali Thakur will also be seen on the show. The singing reality show has already roped in Oppo as its presenting sponsor.
Bigg Boss is a reality show which has housed celebrities of all sorts for over 100 days over the last nine seasons. The tenth season features people from two different strata â the common man and the celebrity. Bigg Boss 10 began on October 16, 2016 and is nearing its completion.
The upcoming show Dil Se Dil Tak traces the lives of a married couple, Parth (Sidharth Shukla) and Shorvori Bhanushali (Rashmi Desai) and a third person Teni (Jasmi Bhasin) as the three of them make way for unforeseen obstacles challenging their destinies. The show is produced by Shashi Sumeet Productions.
Speaking about the show, Manisha Sharma, Programming Head, Colors, said, âWith this show, Colors reunites with Shashi Sumeet Productions to narrate the story of Parth and Shorvori as unforeseen complications in their married life ties their fate with Teni. The stark differences in their culture and upbringing make for many interesting trysts that promise to leave a lasting impact on the hearts and minds of the audience.â
Sumeet Mittal, Producer, Shashi Sumeet Productions, said, âWith Dil Se Dil Tak, we are looking at highlighting those unconventional relationships that are created and sustained owing to certain life experiences which most people are uncomfortable talking about. This is our second association with Colors.â
The channel will execute a 360-degree integrated marketing and digital campaign for Dil Se Dil Tak, reaching out to the showâs target audience at various touch points on conventional platforms and social media.