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CouponDunia charts digital shopping behaviour post demonetisation

Digital wallets, online cabs, food tech companies and online groceries performed the most. E-commerce too saw a boost in traffic

BestMediaInfo Bureau | Mumbai | January 13, 2017


Late on November 8 last year, Prime Minister Narendra Modi announced that 86 per cent of the notes in circulation in India – Rs 500 and Rs 1000 notes – will no longer be legal tender after midnight. The move was aimed to curb corruption and black money, primarily. Hailed as a landmark move by some and unnecessary by others, the situation had a big impact on spending patterns of Indian consumers and the e-commerce business.

CouponDunia has come up with an infographic detailing how Indian consumers’ shopping behaviour shaped up following the demonetisation announcement.

According to the infographic, top performing brands include Paytm, FreeCharge, Mobikwik, Domino’s Pizza and Yatra. Among the most performing categories include digital wallets (Paytm, FreeCharge, Mobikwik), Online cabs (Ola and Uber), Food Tech (Zomato, Swiggy and Domino’s) and Groceries (BigBasket and Grofers).

Post-demonetisation, e-commerce witnessed a boost. Amazon saw 109 per cent traffic post-demonetisation compared to 85 per cent pre-demonetisation. Flipkart saw a 100 per cent growth as traffic increased to 97 per cent compared to 48 per cent prior to demonetisation. Myntra had 44 per cent growth in traffic post and 24 per cent earlier.

Some other notable insights are:

  1. 10,937 new users ordered from FoodPanda within first 10 days of demonetisation
  2. 8,171 pizzas were ordered online from Domino’s in a span of 22 days post-demonetisation
  3. 3,286 Uber rides were taken in six days of demonetisation
  4. 1,300 orders were placed through Healthkart in 12 days
  5. 400 domestic flights were booked on in 10 days
  6. Paytm Zomato offer search term increased by 180 per cent
  7. McDonald’s online order search term increased by 90 per cent

It must be noted that the infographic highlights online shopper behaviour from November 8 2016 to January 2, 2017, and compares it to an equal number of days before demonetisation announcement – September 13 to November 7.

(Data Source: Google Analytics | Localytics | Internal Analytics)

Demonetisation-Infographic_sm Click on the Image to view enlarge.

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