Kapoor was instrumental in shaping SAB as a comedy general entertainment channel where he worked for the past nine-and-a-half years
BestMediaInfo Bureau | Mumbai | January 31, 2017
Anooj Kapoor, Business Head, SAB and Sony Pal, has stepped down from Sony Pictures Networks India and decided to move on from the network, ending his nine-and-a-half year stint with SAB. January 31, 2017, is his last day.
Kapoor had joined the channel in 2007 and built SAB as a comedy general entertainment channel. SAB always stuck to its philosophy of offering light-hearted entertainment to the family audiences.
NP Singh, CEO, SPN, said, â€śAnooj has played a key role in the curation of SAB as a family humour channel. His contribution has been instrumental in creating a strong viewer base for SAB. As he moves on to embrace a new future, I wish him the best in his endeavour.â€ť
Kapoor had become quite synonymous with SAB. Those close to him know him as a person with a strong sense of humour and spontaneity.
Kapoor added, â€śMy best memories have been shaped at SPN. As I move on to pursue other dreams. I thank my team at SAB for being one of the best anyone can get to work with.â€ť
Armed with 25 years of experience in marketing, advertising, production and television, Kapoor started his career with Colgate Palmolive as a management trainee. A literature graduate with an MBA degree, Kapoor was bitten by the copywriting bug which took him to JWT where he did copywriting and was later drawn to production.
After running his own production house called Creative Compass from 1999 to 2004, he joined UTV. It was then in 2007 when he got an offer to join SAB as business head. Kapoor had produced quite a few ad films and a couple of sitcoms.
In October 2012 in an article in afaqs! Reporter, Kapoor mentioned that joining Sony SAB was an important milestone of his career. He explained his experience with the channel, â€śSAB TV was a wonderful opportunity to harness everything that I had done in the last 20 years and enjoy the 360-degree experience. The reason that I could exactly manage with far lower budgets compared to the GECs -- or create a new genre within comedy and yet make a business success of it -- is because of my hands-on experience across departments.â€ť