The Hindi news channel has unveiled a new transformed logo while retaining its taglineÂ 'Aapko rakhe aage'
BestMediaInfo Bureau | Delhi | January 18, 2017
Just before the five assembly elections to be held in the beginning of this year, ABP News has revamped its brand identity with a new transformed logo while retaining its core belief of 'Aapko rakhe aage'.
Explaining the new brand identity, Avinash Pandey, COO, ABP News Network, said, âOur brand logo is now a daring combination of red and yellow. The colours draw from the lineage of ABP, one of the most respected media institutions in the country. They reinforce our commitment to a fair, unbiased and open culture. Red signifies our passion and determination to put our viewers first and yellow is the colour of intellect and aspiration.â
âWith these new colours comes a new approach. Our viewers will stay ahead through better information, better analysis and higher engagement. Itâs a mantra that will give them a tighter grip on the world of news. Itâs what will help us take on unseen challenges and give our viewers a deeper understanding of every news story we report. If I were to say all of this in one simple line, it would be, âABP News rakhega har khabar par pakadâ,â added Pandey.
When asked about the need of the revamp, Pandey said, âWe at ABP News have always stood by our belief of âAapko rakhe aageâ - keeping our viewers ahead. If the news is out there, we're out there pursuing it. It's this spirit of persistence that has over the yearsÂ fueledÂ usÂ to keepÂ going afterÂ the truth. ButÂ times are changing fastÂ and we need to adapt.Â The world todayÂ is aÂ worldÂ of changingÂ political strategies,Â crashing and booming economies,Â fast paced technologyÂ andÂ unexpected entertainment.Â While nobody can doubtÂ the grip we haveÂ onÂ the news, itâs just a matter of tighteningÂ it further.Â â