Yahoo ‘Tiles’ enables brands to tell visually compelling and immersive stories on mobile devices
BestMediaInfo Bureau | Mumbai | September 2, 2016
Yahoo recently announced the availability of Yahoo ‘Tiles,’ a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content.
Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree video and images, as well as dynamic and interactive features such as video, swipe-able images and social feeds. With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads.
The feature is available for advertisers in India through Yahoo Gemini and BrightRoll. The feature can be used for both Android and iOS devices. Yahoo Tiles helps advertisers reach diverse audiences at scale, including more than 600 million mobile users on Yahoo and across its extended network. Brands can work with Yahoo’s ad creative tech team to build, support, and scale their mobile campaigns.
Other markets are already witnessing success with Yahoo Tiles. One QSR advertiser saw a 4x lift in user engagement when designing an experience for users to swipe through multiple flavours of their product. In another instance, a CPG brand built an immersive 360-degree dinner experience to draw in the consumer and saw a 5x lift in time-earned, or the average time a consumer spent viewing and interacting with the ad. Building on these early results, the team continues to work with advertisers to identify new ways for Yahoo Tiles to increase performance and tell rich brand stories.