The agency will handle the company’s digital content and creative campaigns
BestMediaInfo Bureau | Mumbai | September 20, 2016
Mumbai-based digital agency Social Kinnect will handle the digital campaigns of beauty product maker L'Oreal Professionnel. The company had called on multiple agencies to pitch for its new range of products -- the Profiber and its new hair colour Mocha Mania. As these products were launching in India, both needed unique strategies to cater to the target audience.
Social Kinnect will handle all digital content across all platforms along with creative campaigns and a major chunk of the video conceptualisation and production.
Social Kinnect is a Mumbai-based full-service digital marketing agency that had dealt with clients such as Zee TV, Indiabulls Home Loans, Fashion at Big Bazaar, Zee Studio, Abbott India, Star Gold, IDBI Federal, Times Pro, Durian and Borosil. Their range of digital services include social media marketing, media buying/planning, strategy, digital video conceptualisation & production, websites and application development among others.
Chandni Shah, COO, Social Kinnect, said, “Fashion and beauty has been our forte and this was right up our ally, and a brand that thrives on technology and takes inspiration from it will give us an amazing opportunity to explore some new and innovative strategies. Also L'oreal Professionnel is a rare find where the primary mode of communication for the brand is led by digital.”