After the exit of K Sriram, General Manager of Star Vijay Television, Balachandran is heading the channel
Balachandran will report to Kevin Vaz, CEO - South, Star India, who in turn reports to K Madhavan, Managing Director - South, Star India.
Balachandran has been with the channel since 2004 in various capacities heading planning, working on fiction content, on-air promotions and marketing. Prior to that, he was with Mindshare handling communication channel planning. At Lowe Roche, prior to that between 2000 and 2003, he was senior manager - media planning, while he started off his career as area manager at Singer India in 1992.
Sriram was also an old hand at the network. He joined Star Vijay in 2001 and left after 15 years with the company.