Maitra will spearhead new business development and raise the benchmark of the agency
BestMediaInfo Bureau | Delhi | September 7, 2016
Shampa Maitra has been appointed Branch Head of the Mumbai branch of Percept/H. Maitra is responsible for spearheading the new business development and to create a growth map for the Mumbai market as also bring in best practices and raise the overall agency benchmark.
Maitra joined Percept One in March with the dual mandate of helping percolate the Percept One philosophy, mandate and benchmark across divisions, which is a portfolio she continues to handle.
Nupur Mahajan, Chief Executive Officer, Percept One, said, “Shampa fuses best-in-class agency experience with best-in-class brands that she has handled. She now has the opportunity of putting to test this vast knowledge capital as she helps drive growth, innovation and surpassing client expectations at Percept/H and across Percept One.”
Maitra comes with a wealth of experience of over 20 years in the marketing and communication industry. With a Master’s Degree in English Literature from Kolkata University, Maitra has had an illustrious career with leading global organisations spanning Bates India, Rediffusion, McCann Erickson, Ogilvy & Mather and Leo Burnett.
She has been instrumental in managing clients across multiple domains viz. wellness, personal care, food and beverage, retail, financial services, corporate and media, telecom, education and entertainment. Over the past two decades, she has worked on many iconic brands such as Ponds, L’Oreal, Saffola, ITC’s Gold flake and Corpstan, Radio Mirchi and Tata Steel to name a few.
Commenting on her new role, Maitra, said, “Percept is one of the largest communication conglomerates in the country and I am proud to be a part of the team. Mumbai is home ground and I look forward to bringing fresh energy to Percept/H, Mumbai. Percept One gives me the opportunity of taking 20 years of creative agency experience across communication corridors: ATL and BTL, and this is both stimulating and challenging."
Percept/H is a 50:50 joint venture between Percept Ltd. and Hakuhodo Inc., Japan’s second largest advertising agency. Percept / H is the flagship advertising agency of Percept One with branches across Mumbai, New Delhi, Pune, Bangalore and Chennai. The company comprises a collaborative roster of best-in-class creative and strategic services that meet brand-building needs across all communication channels.