The agency picked up three Golds and three Silvers from a shortlisted 73 campaigns from 12 countries in the region. India won the most number of awards followed by Malaysia
BestMediaInfo Bureau | Delhi | September 19, 2016
McCann Worldgroup India was the most awarded agency at Asia Pacific Appies awards held at Singapore. The agency picked up three Golds and three Silvers from a shortlisted 73 campaigns from 12 countries in the region. India won the most number of awards followed by Malaysia.
McCann’s gold winning work included the much successful relaunch campaign for Maggi, the ‘Light up a village’ campaign for Western Union, and the Culture-inspired idea of ‘Dettol Ka Dhula’ to promote hygiene in India.
The agency also won Silver for its Holi campaign for Marico’s hair care brand Parachute, ‘Fair Sex Fair Say’ campaign for I-can pills, and Skore Condoms.
Rajesh Sharma, the Group Planning Director at McCann India, also picked up Gold for Best Presenter.
BBH India picked up a Silver for Philips Air Purifiers campaign ‘Bringing air pollution closer to people’s live’.
MTV India was the sole media owner winner, claiming Silver with its ‘Dunk that junk’ idea.
Among the other gold winning campaigns from the region included Cannes winning ‘The Emotional Trailer’ campaign for the Melbourne International Film Festival by McCann Melbourne, BBH’s campaign ‘Worst case scenario’ for Vaseline, The ‘Big Mac Dubsmash Chant Challenge’ for McDonald’s by Leo Burnett, and ‘Bringing Back the Migrant Love’ for Digi by Naga DDB.
Commenting on the win, Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific, said, “The fact is that on one hand we have been ranked No.1 Indian agency in the Gunn Report rankings for past three years and at same time we are getting recognized for our campaigns at awards like the Appies. This is a testimony towards our ability to create work that not only pushes the boundaries of creativity but impacts popular culture and drives results for our clients’ brands.”
Partha Sinha, Vice-Chairman & Managing Director, McCann Worldgroup India, said, “As an agency our obsession is around creating work that influences the society, culture and as a result, the marketplace. This recognition at the Appies is a testimony to that effort. McCann has some of the most brilliant strategic and creative thinkers and we, as a team, are extremely proud of this achievement”.
Jitender Dabas, Chief Strategy Officer at McCann Worldgroup India, added, “The biggest joy is always when the work you create drives results the way you desired it to, whether it is about driving a behaviour change or navigating a brand facing a consumer crisis. The Appies are special because the cases are presented and argued in front of a live jury and audience. To win for our work on our big brands underscores our ability to deliver strategic solutions to our clients through cultural insights driven creativity.”
Suraja Kishore, National Head Planning, McCann Truth Central, said, “Our win at Appies this year further reinforces our belief at McCann in discovering powerful cultural truth to unlock growth for brand and business. And the fact that our brand narratives and communication solutions have made the cut at Appies underscores that our work competes with the best. For us entering these awards certainly also is a great way of cultivating a culture of doing good work at McCann.”