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Liqvd Asia appoints Dharmesh Shah as NCD

Shah has over 15 years of experience and his last stint was at FCB Ulka where he was Senior Creative Director since 2011

Liqvd Asia appoints Dharmesh Shah as NCD

Shah has over 15 years of experience and his last stint was at FCB Ulka where he was Senior Creative Director since 2011

BestMediaInfo Bureau | Mumbai | September 12, 2016

Dharmesh-Saha-1 Dharmesh Shah

Digital driven marketing communications agency Liqvd Asia has appointed Dharmesh Shah as National Creative Director. His last stint was with FCB Ulka, where he spent close to 14 years.

Shah joined FCB Ulka, Mumbai, in 2002 as Trainee Copywriter. He was later promoted to Group Head (Creative) in 2006. In 2011, he was moved to FCB Ulka, Bangalore as Senior Creative Director and took on the creative responsibilities of the Bangalore branch.

Arnab-Mitra Arnab Mitra

Commenting on the appointment, Arnab Mitra, Managing Director, Liqvd Asia, said, “I am delighted to welcome Dharmesh on board. Dharmesh has an exceptional and widespread understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges. He is just the kind of talent that will take Liqvd Asia’s creative product to the next level.”

Shah commented, “I am ecstatic to join Liqvd Asia and be part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work for our clients.”

He added, “The move from traditional to digital has been a natural one for me and now brands too are prioritising their ad spends and realise the immense potential and value digital communications adds to their marketing plans. It is a shift from creating content that is centred round the product/brand to creating good content that has the band in the backdrop.”

In his 15-year career, Shah has worked for several brands like ITC Foods (all brands under Sunfeast) and their confectionery business, the entire portfolio of brands under Wipro Consumer Goods, Paragon, Levis, Amul, Tata Indicom, Tata Motors, Tata Consultancy Services, Zee, Tata Chemicals, Nerolac Paints, LIC and ICICI Bank among others.

Shah has won several awards and achievements, including  Best Language (other than English) Film for Minto Fresh (RAPA), Concerned Communicator Award by Rajasthan Patrika 2004 - Ad for Literacy published in top 50 journal, CNBC TV18 Autocar Awards for the Best Car Commercial for Tata Indica V2 Xeta (2007), Mint Wall Street Journal – Campaign of the month for Tata Indicom Unlimited Talktime film in 2007, Amul Probiotic Launch Campaign - Winning the International Dairy Federation best campaign at the World Dairy Summit (London). Some of the other campaigns under his name would be Tata Indicom launch, Dark Fantasy and several Santoor TV commercials.

Shah is a trained diamond grader and has learnt the art of jewellery manufacturing.

Liqvd Asia began its operations in January 2013 and has registered offices in Mumbai, Gurgaon and Singapore. The company currently has a 100 member+ team across its offices and is the youngest and fastest growing digital agency in the region. In December 2014, Concept Communications acquired majority stake in Liqvd Asia's business. Some of Liqvd Asia’s clients are Gas Authority of India, Indiabulls Housing Finance, Celkon Mobiles, Glanbia, GMAC, Legrand, OCBC and Sennheiser.



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