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Grey India appoints Aritra Chaudhuri as Senior Creative Director

Chaudhuri will drive the agency's creative mandate for its impressive mix of clients in Bangalor

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Grey India appoints Aritra Chaudhuri as Senior Creative Director

Grey India appoints Aritra Chaudhuri as Senior Creative Director

Chaudhuri will drive the agency's creative mandate for its impressive mix of clients in Bangalore

BestMediaInfo Bureau | Mumbai | September 21, 2016

Aritra Chaudhuri Aritra Chaudhuri

Grey Group India has roped in Aritra Chaudhuri as Senior Creative Director, Bangalore, to handle its base in the garden city. Sandipan Bhattacharyya, Chief Creative Officer, Grey group India, said, “While a lot is said about the need for experimental, medium-bending work in our industry, very few actually walk the talk. Aritra displays that rare knack for exploring the new and finding ways to create pop culture that makes brands famous.”

Chaudhuri is armed with 10 years of extensive experience in various sectors, including strategic planning, advertising, integrated campaign design, transmedia storytelling, digital marketing, social media, art direction and graphic design. Prior to Grey, he was with Leo Burnett as the Creative Director, where he was responsible for creating a yardstick and setting up the creative team in Delhi.

Brands he handled at Leo Burnett include Olx, Snapdeal, Bacardi and SBI Cards. The other agencies he has worked with include Enormous, Commonwealth and Mccann Worldgroup, Ogilvy and Mather, JWT and TBWA. He has been creatively associated with various brands like SBI, Zaffran, Baskin-Robbins, Chevrolet, The Economist, Sony, Taco Bell, Tropicana, Mountain Dew, National Geographic, History Channel, Pedigree and Adidas to name a few.

About the new assignment, Chaudhuri said, “Grey is changing, in terms of its people, systems and work culture. I look forward to the new challenges and do some intriguing work in a city that is intriguing in itself as far as business is concerned.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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