DigitasLBi wins Orient Electric

To be handled by the agency's Delhi office, the mandate involves developing a comprehensive communication strategy and increasing the digital footprint of Orient Electric across channels

BestMediaInfo Bureau | Delhi | September 7, 2016

Following a multi-agency pitch, DigitasLBi has bagged the digital mandate for Orient Electric, a leading player in the home electrical solutions industry. To be handled by the agency's Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels.

The agency rolled out the new communication for the brand on September 1, 2016.

Anshuman Chakravarty

Anshuman Chakravarty, Head - Branding & Corporate Communication, Orient Electric, said, “We are excited about our association with DigitasLBi and see them as a perfect partner to lead our digital strategic initiatives. The way information is consumed nowadays has drastically changed with the sweeping digital transformation. We are confident that their thorough understanding of the digital landscape will help us achieve consistent branding and improved customer engagement in line with our business objectives.”

Vineet Singh

Vineet Singh, Client Partner, DigitasLBi, commented, “Orient Electric has always brought smart solutions to its consumers via continued evolution. DigitasLBi is extremely excited to become a part of their journey and help augment their vision. Our insights, our proprietary tools and our strategic creative approach will help us enable Orient Electric to further develop an integrated approach towards reaching their consumers in the digital space.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com