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Castrol India appoints Kedar Apte as Vice-President, Marketing

Apte will spearhead the marketing strategy and continue to strengthen the Castrol brand through distinctive and exciting brand campaigns

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Castrol India appoints Kedar Apte as Vice-President, Marketing

Castrol India appoints Kedar Apte as Vice-President, Marketing

Apte will spearhead the marketing strategy and continue to strengthen the Castrol brand through distinctive and exciting brand campaigns

BestMediaInfo Bureau | Delhi | September 2, 2016

Kedar-Apte Kedar Apte

Automotive and industrial lubricant manufacturing company Castrol India has announced the appointment of Kedar Apte as its new Vice-President, Marketing, with effect from September 1, 2016.

In his new role Apte, will lead the marketing function, which includes brand communication and content, sponsorships, digital marketing and consumer and customer engagement programmes. He will spearhead the on-going marketing strategy and continue to strengthen the Castrol brand through distinctive and exciting brand campaigns.

Omer Dormen Omer Dormen

Omer Dormen, Managing Director, Castrol India, said, “I am delighted to welcome Kedar as the new vice-president marketing for the India business. Kedar is an experienced and dynamic leader and I am sure he will continue to strengthen the Castrol brand equity which has been built over the last hundred years in India. I am looking forward to his valuable contribution to the overall business as a member of the Castrol India Country Leadership Team.”

Apte joined Castrol India in September 2011 as General Manager for the motorcycle engine oil category. In the last five years, he has managed multiple product categories and his last position before his new role was the head of brand and communications.

Commenting on his promotion, Apte said, “Castrol has been an integral part of the evolution of the lubricant industry in India and I am delighted to be part of the journey going forward. Castrol is acknowledged for its innovative marketing approach and I am eagerly looking forward to contributing towards the organisation as it moves towards an exciting future.”

Before joining Castrol, Apte spent almost a decade with Hindustan Unilever in sales and marketing roles. He is a mechanical engineer with a management degree in marketing from Jamnalal Bajaj Institute of Management Studies, Mumbai.

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