The eighth edition of one of the biggest futsal tournaments in the world is being broadcast on Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD
BestMediaInfo Bureau | Mumbai | September 12, 2016
Sony Pictures Network India (SPN) seems to be getting aggressive with its sports propositions. After announcing the broadcast of the National Football League, the network is back to broadcast the FIFA Futsal World Cup 2016, which began on September 11 and was telecast on Sony Six, Sony Six HD, Sony ESPN and Sony ESPN HD.
The network will broadcast the eighth edition of one of the biggest futsal tournaments in the world. The opening game of the tournament between host country Columbia and Portugal was simulcast on respective network channels at 0625 hrs IST on September 11.
With the telecast of the first ever Premier Futsal in July this year, the sports cluster of SPN became forerunners in bringing the game to Indian viewers. The league saw legends of football and futsal come together for the first time in a unique and pioneering model. The success of the tournament has led to a considerable spike in the demand for futsal viewing.
The FIFA Futsal World Cup 2016 is an international championship organised by FIFA and held every four years, between two football World Cups. The reigning champions, Brazil, will defend their title this year with some of their marquee players such as Fernandinho and Falcao expected to create futsal magic with their footwork. Till now, Brazil and Spain have been the only two countries who have claimed the title of Futsal World Cup champions, with Brazil winning five and Spain winning two times.
Rajesh Kaul, President, Distribution and Sports, Sony Pictures Networks, said, “The FIFA Futsal World Cup 2016 is the biggest futsal tournament in the world and we are happy to bring this experience to our Indian football fans. It is a known fact that futsal has massive potential in India and with the broadcast of the FIFA Futsal World Cup 2016, the popularity of the game is expected to further increase by a considerable margin. With plenty of football fans lapping up the skills, it won’t be long before futsal becomes the norm of the nation. With the acquisition of some of the key European football properties such as the UEFA Euro 2016, La Liga, Serie A etc., we have tried to bring to our audience unmatched viewing experiences. With the telecast of Premier Futsal and now the FIFA Futsal World Cup 2016, we aim to diversify our football broadcast portfolio to a large extent.”