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‘Unlimited Will’ from Nike is all about true grit

This latest film from Nike that tells the story of athlete Kyle Maynard and his incredible journey has been made by Wieden+Kennedy

‘Unlimited Will’ from Nike is all about true grit

This latest film from Nike that tells the story of athlete Kyle Maynard and his incredible journey has been made by Wieden+Kennedy

BestMediaInfo Bureau | Mumbai | August 22, 2016

Unlimited-Will Click on the Image to watch the TVC.

After telling the story of Sister Madonna Buder in the film ‘Unlimited Youth’, Nike is back with another tale about sheer courage and extraordinary strength.

The film titled ‘Unlimited Will’ is about athlete Kyle Maynard, the man who suffers from a rare condition known as congenital amputation. In his own words, he is a climber, author, athlete and speaker with a ‘general life philosophy of specialising in not specialising’.

The film that celebrates an extraordinary athlete and his determination to surmount any challenge in his path has been made by Wieden+Kennedy. The film keeps its tongue-in-cheek treatment intact and we have the ‘voice of god’ telling us about mountaineer Maynard.

The film starts with a close up shot of Maynard and the narrator telling us about a man working hard to push his limits but how far the limits are to be pushed is yet to unravel. the narrator asks Maynard whether he has got it. Maynard answers in affirmative. This is when the shot widens and the narrator points out that Maynard doesn’t have arms or even legs. Maynard replies that he must have forgotten them at home and continues to scale the snow-covered mountains.

Maynard is an internationally competitive jiu-jitsu fighter, world record-setting weightlifter and mountaineer. Beyond tackling the pure physical challenges of summiting Africa’s tallest peak, he had to devise his own equipment. Although Maynard now uses an elite custom climbing system he initially used to wrap towels around the end of his arms, securing them with tape for climbing.

Other films in the ‘Unlimited’ series include ‘Unlimited Courage’, ‘Unlimited You’, ‘Unlimited Youth’ films.

The TVC:

[youtube]https://www.youtube.com/watch?v=m7A3cBhvA0k[/youtube]

Credits

Client: Nike

Agency: Wieden+Kennedy

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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