The film, conceptualised by Wieden+Kennedy, is the second instalment of the sportswear brand’s Just Do It ‘Unlimited Campaign’
BestMediaInfo Bureau | Mumbai | August 9, 2016
After the tremendous success of the Da Da Ding campaign, Nike is back again with a new one. The film titled ‘Unlimited You’ marks the second instalment of Nike’s Just Do It ‘Unlimited Campaign’.
After the ‘Unlimited Future’ film, this new instalment conceptualised by Wieden+Kennedy asks the question, “What’s Next?”
The film hails both the everyday and the champion athletes who regularly push their limits. It starts with a voiceover that tells us about the future of the characters in the film. The film that starts with telling us the potential of people soon spirals into chaos where everyone is going ‘way too far’. The funny but apt and engaging narration by actor Oscar Issac takes the viewers through the film that talks about limitless possibilities.
The film features cameos by athletes Aaron Gordon, English Gardner, Giancarlo Stanton, Kevin Durant, Mo Farah, Neymar Jr., Nyjah Huston, Serena Williams, Su BingTian and Zach LaVine.
Directors: Daniel Kwan and Daniel Scheinert (The Daniels)
Narration: Oscar Issac