Nike's latest 'Unlimited' campaign proves age is just a number

Conceptualised by Wieden+Kennedy Portland, the video tells the story of Sister Madonna Buder and her determination to defy conventional conceptions of age

BestMediaInfo Bureau | Mumbai | August 17, 2016

Click on the Image to watch the Video.

After the 'Unlimited Courage' and 'Unlimited You' films, the new video from Nike's 'Unlimited' series celebrates Sister Madonna Buder. The film titled 'Unlimited Youth' is a testament to one woman's grit and her refusal to be bogged by things like age.

The film, made by Wieden+Kennedy Portland, is about Buder, who at 82 set a world record as the oldest Ironman triathlon competitor, and her determination to defy conventional conceptions of age. Nicknamed 'Iron Nun', Buder is now 86 and has completed over 40 Ironman races.

The film starts with Sister Madonna Buder praying in a church. The video then goes on to track Buder in her preparation for the triathlon and ends with her taking part in yet another triathlon. The voiceover has the same cheeky tenor as the 'Unlimited You' film and takes the viewers through the sister's journey.

With the 'Unlimited' series, Nike is trying to hail both everyday athletes and the champion athletes who regularly push their limits and who are poised to prove their unlimited potential.

The video:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2016/08/Nike.jpg

Credits

Client: Nike

Agency: Wieden+Kennedy Portland

Global Creative Directors: Alberto Ponte, Ryan O'Rourke

Interactive Director:  Dan Viens

Copywriter: Adam Tetreault

Art Director: Sara Phillips

Global Executive Producer: Matt Hunnicutt

Senior Agency Producer: Ross Plummer

Agency Producer: Mauricio Granado

Art Production: Amy Berriochoa, Jennifer Spillers

Project Management: Christina Kim

Studio Design Manager: Alicia Kuna

Studio Designer: Rehanah Spence, Edgar Morales

Retoucher: Amy Corcoran, Kyle Pero, Saskia Thomson, Greg Radich

Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort

Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist

Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson

Business Affairs: Amber Lavender

Broadcast Traffic: Stefanie Goodell, Andrea Sierra

Production Company: Prettybird

Director: Max Malkin

Executive Producer: Ali Brown, Suzanne Hargrove

Head of Production: Tracy Hauser

Line Producer: Matt Wersinger

Director of Photography: Max Malkin

Production Designer: Rob Pearson

Editorial Company: Rock Paper Scissors

Editor: Damion Clayton

Assistant Editor: Mike Spagnolli

Post Producer: Dina Ciccotello

Executive Post Producer: Helena Lee

VFX Company: Mill LA

2D Artists: John Shirley, Brad Scott, Alex Candish,

3D Artists: Andy Wheater, Jie Zhou, Michael Lori

VFX Coordinator: Anastasia von Rahl

VFX Executive Producer: Enca Kaul

Company: Mill LA

Colourist: Adam Scott

Producer: Diane Valera

Executive Producer: Thatcher Peterson

Musical Artist: Sandy Nelson

Track Name: Drums Are my Beat

Sound Design Company: Barking Owl Sound

Sound Designer: Michael Anastasi

Creative Director: Kelly Bayett

Producer: Ashley Benton

Music/Sound/Mix Company: Lime

Audio Mixer: Loren Silber

Audio Assistant: Mark Nieto

Executive Producer: Susie Boyajan

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