Conceptualised by Wieden+Kennedy Portland, the video tells the story of Sister Madonna Buder and her determination to defy conventional conceptions of age
BestMediaInfo Bureau | Mumbai | August 17, 2016
Click on the Image to watch the Video.After the ‘Unlimited Courage’ and ‘Unlimited You’ films, the new video from Nike’s ‘Unlimited’ series celebrates Sister Madonna Buder. The film titled ‘Unlimited Youth’ is a testament to one woman’s grit and her refusal to be bogged by things like age.
The film, made by Wieden+Kennedy Portland, is about Buder, who at 82 set a world record as the oldest Ironman triathlon competitor, and her determination to defy conventional conceptions of age. Nicknamed ‘Iron Nun’, Buder is now 86 and has completed over 40 Ironman races.
The film starts with Sister Madonna Buder praying in a church. The video then goes on to track Buder in her preparation for the triathlon and ends with her taking part in yet another triathlon. The voiceover has the same cheeky tenor as the ‘Unlimited You’ film and takes the viewers through the sister’s journey.
With the ‘Unlimited’ series, Nike is trying to hail both everyday athletes and the champion athletes who regularly push their limits and who are poised to prove their unlimited potential.
The video:
[youtube]https://www.youtube.com/watch?v=SEf7MoQYgzE[/youtube]
Credits
Client: Nike
Agency: Wieden+Kennedy Portland
Global Creative Directors: Alberto Ponte, Ryan O’Rourke Interactive Director: Dan Viens Copywriter: Adam Tetreault Art Director: Sara Phillips Global Executive Producer: Matt Hunnicutt Senior Agency Producer: Ross Plummer Agency Producer: Mauricio Granado Art Production: Amy Berriochoa, Jennifer Spillers Project Management: Christina Kim Studio Design Manager: Alicia Kuna Studio Designer: Rehanah Spence, Edgar Morales Retoucher: Amy Corcoran, Kyle Pero, Saskia Thomson, Greg Radich Strategic Planning: Andy Lindblade, Nathan Goldberg, Brandon Thornton, Reid Schilperoort Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson Business Affairs: Amber Lavender Broadcast Traffic: Stefanie Goodell, Andrea Sierra Production Company: Prettybird Director: Max Malkin Executive Producer: Ali Brown, Suzanne Hargrove Head of Production: Tracy Hauser Line Producer: Matt Wersinger Director of Photography: Max Malkin Production Designer: Rob Pearson Editorial Company: Rock Paper Scissors Editor: Damion Clayton Assistant Editor: Mike Spagnolli Post Producer: Dina Ciccotello Executive Post Producer: Helena Lee VFX Company: Mill LA 2D Artists: John Shirley, Brad Scott, Alex Candish, 3D Artists: Andy Wheater, Jie Zhou, Michael Lori VFX Coordinator: Anastasia von Rahl VFX Executive Producer: Enca Kaul Company: Mill LA Colourist: Adam Scott Producer: Diane Valera Executive Producer: Thatcher Peterson
Musical Artist: Sandy Nelson Track Name: Drums Are my Beat
Sound Design Company: Barking Owl Sound Sound Designer: Michael Anastasi Creative Director: Kelly Bayett Producer: Ashley Benton Music/Sound/Mix Company: Lime Audio Mixer: Loren Silber Audio Assistant: Mark Nieto Executive Producer: Susie Boyajan
