The campaign focuses on the brands inherent strengths, the breaking stories and specials that are unique to the paper
BestMediaInfo Bureau | Delhi | August 12, 2016
mid-day has announced the launch of its new campaign “WEunCOVER Mumbai”. The campaign focuses on the brands inherent strengths, the breaking stories and specials that are unique to the paper.
Sandeep Khosla, CEO, mid-day infomedia, said, "For team mid-day this is not just another campaign line, it symbolizes the conviction that goes into our work each day. WEunCOVER Mumbai is an extension of what the brand stands for. Unlike other papers, mid-day leaves no stone unturned to bring to the Mumbaikar, the absolute truth behind the news, uncovering even those aspects that others miss out on."
The campaign charts out an independent path for the brand reinforcing the stance that mid-day has and always will continue to cover Mumbai like none other, even if it means going that extra mile to uncover more than what meets the eye.