The agency won the mandate for the premier wire and cable company in a multi-agency pitch held over two months
BestMediaInfo Bureau | Mumbai | August 19, 2016
LIQVD Asia, a digital-driven marketing communications agency, has won the digital mandate for RR Global in a multi-agency pitch. The agency will take care of the digital media and marketing mandate for the group’s signature brand RR Kabel. The multi-agency pitch was held over a period of two months with nine different agencies meeting the managing team of RR Group and presenting their strategies.
LIQVD Asia will establish the digital media presence and manage social media marketing for the brand, a premier wire and cable company.
Speaking about the association, Kirti Kabra, Director, RR Kabel, said, “Our requirement for bringing a digital agency on board was driven by our desire to be digitally right. We realised that with our purpose across 73 countries, we had to keep not just the products but the business as well, relevant to the changing times. Among the various agencies that we met, LIQVD Asia provided the most germane approach that met our business objectives. LIQVD Asia has impressed us with their experienced core senior members and the youthful team that will support our aspirations.”
Commenting on the win, Arnab Mitra, Managing Director, LIQVD Asia, said, “RR Group has been one of the most flourishing business houses in the country and a brand that touches almost every household. For us, associating with a brand having penetration as wide as them is certainly a matter of pride. We are here to ensure digital media gives the much-needed last-mile connect with the consumer, which until now has been missing.”
“Winning the account for RR makes a very interesting case for us as we are looking forward to the digital amplification of the brand over next few months,” said Rashmi Putcha, Co-founder, LIQVD Asia.