The partnership is expected to enable LeEco to strengthen its digital communication by offering personalised strategies and integrated marketing campaigns
BestMediaInfo Bureau | Mumbai | August 23, 2016
Global internet and technology conglomerate LeEco has entered a strategic partnership with digital marketing solutions company iCubeswire. The partnership is expected to enable LeEco to strengthen its digital communication by offering personalised strategies and integrated marketing campaigns.
As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics and insights to drive higher ROI. iCubeswire has earlier helped LeMall.com, LeEco’s own marketplace e-commerce platform, create a digital buzz before the launch of their Superphones through pre-booking registrations across India and flash sales after the launch, retargeting the same audience and delivering a huge number of sales. iCubeswire is now all set to provide similar offerings for the LeEco Super3 TV series which was recently launched in India.
Speaking about his expectations from the partnership, Atul Jain, COO-Smart Business Electronics, LeEco India, said, “With the increasing focus on digital channels, executing marketing strategies that connect effectively with user is extremely important. We believe this partnership will help us amplify the reach of LeMall.com and further entrench our presence in the country.”
“We are highly honoured and excited to partner with LeEco as their digital marketing arm, particularly at a time when digital media usage in India is catching up and LeMall is entering the marketing with cutting-edge technology and products. We are working towards being the one-stop solution company for all leading digital marketing and affiliate ad network solutions. Our primary aim is to deliver services, which add value to our customers and we are committed than ever to the digital marketing activities through online, video, mobile, rich media, etc.,” said Sahil Chopra, Founder & CEO, iCubeswire.