GEC Watch: 'The Voice India Kids' opens with 3.4m impressions on &TV

'24 Season 2' on Colors opens at 1.3 million impressions in urban markets. There is no major change in pecking order in Week 30 of BARC data

BestMediaInfo Bureau | Mumbai | August 4, 2016

Week 30 (July 23 to July 29, 2016) of BARC data witnessed an interesting battle for viewership at weekend 9 PM slot with Colors and &TV launching their high profile shows. While Colors launched '24 Season 2', &TV brought the kids version of its popular singing reality show 'The Voice India Kids'. 'The Voice India Kids' garnered an average of 3.375 million impressions while '24 Season 2' fetched 1.3 million impressions.

Star Plus continued to lead in Urban and Rural markets with 685.886 million Impressions. It is followed by Zee TV with 611.276 million Impressions. At No. 3 is Colors with 532.339 million Impressions, followed by Star Utsav with 486.363 million Impressions.

Zee Anmol rose to No. 5 with 471.744 million Impressions, while Life OK slipped to No. 6 with 428.199 million Impressions. Sony Pal is at No. 7 with 403.285 million Impressions.

Sony Entertainment Television stands at No. 8 with 383.937 million Impressions in combined markets. Sony SAB is at No. 9 with 369.043 million Impressions, followed by Rishtey with 298.741 million Impressions.

Top programmes in U+R

Zee TV's Kumkum Bhagya continues to lead with 14.187 million Impressions, followed by Star Plus' Ye Hai Mohabbatein with 8.659 million Impressions. At No. 3 is Zee Anmol's Ek Tha Raja Ek Thi Rani with 8.424 million Impressions. Star Plus's Yeh Rishta Kya Kehlata Hai stands at No. 4 with 8.368 million Impressions. Lastly, Zee Anmol's Jodha Akbar is at No. 5 with 8.332 million Impressions.

Top Channels in Urban markets

As per BARC data for Week 30, Star Plus retains leadership with 468.778 million Impressions, a substantial fall from last week's 478.215 million Impressions.

Colors stands at No. 2 in urban markets with 372.710 million Impressions, a steep decline from last week's 414.701 million Impressions.

Zee TV is at No. 3 with 337.113 million Impressions, a fall from last week's 356.423 million Impressions. It is followed by Life OK with 280.748 million Impressions, compared to last week's 287.242 million Impressions.

Sony Entertainment Television climbed a position to No. 5 with 276.553 million Impressions, a marginal rise from last week's 258.719 million Impressions. Sony's 'The Kapil Sharma Show' seems to have got the channel some good eyeballs.

Sony SAB slipped a position to No. 6 with 264.731 million Impressions, a fall from last week's 266.242 million Impressions.

&TV stood at No. 7 with 139.318 million Impressions, a substantial rise from last week's 114.297 million Impressions. It seems that 'The Voice India Kids' has worked for them as the show has garnered an average of 3.4 million impressions in its opening weekend.

Zee Anmol is at No. 8 with 109494 million Impressions, a rise from last week 's103.873 million Impressions. Star Utsav holds the ninth spot with 109.457 million Impressions (last week 101.436 million Impressions).

Lastly, Sony Pal is at No. 10 with 94.189 million Impressions, a fall from last week's 99.695 million Impressions.

Top Programmes in Urban markets

As per select data {HSM (Urban): NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals}, Zee TV's Kumkum Bhagya retained its lead with 7.719 million Impressions (last week 7.521 million Impressions).

Star Plus' Ye Hai Mohabbatein is at No. 2 with 6.005 million Impressions (last week 6.945 million Impressions).

Star Plus' Yeh Rishta Kya Kehlata Hai is at No. 3 with 5.707 million Impressions, a fall from last week's 5.807 million Impressions.

Sony Entertainment Television's The Kapil Sharma Show is at No. 4 with 5.639 million Impressions.

Sony SAB's Taarak Mehta Ka Ooltah Chashmah is at No. 5 with 5.389 million Impressions.

Top Channels in Rural markets

In Week 30, Star Utsav strengthened its leadership with 376.906 million Impressions, a substantial rise from last week's 348.824 million Impressions. It is followed by Zee Anmol at No. 2 with 362.250 million Impressions, a rise from last week's 329.641 million Impressions.

Sony Pal stands at No. 3 with 309.097 million Impressions, a fall from last week's 313.911 million Impressions.

Zee TV is at No. 4 with 274.163 million Impressions, a marginal fall from last week's 280.475 million Impressions.

Rishtey climbs to No. 5 with 218.429 million Impressions, a rise from last week's 204.803 million Impressions.

Star Plus slipped to No. 6 with 217.108 million Impressions, a fall from last week's 218.160 million Impressions.

Colors is at No. 7 with 159.629 million Impressions (last week 169.977 million Impressions).

Life OK is at No. 8 with 147.451 million Impressions, compared to last week's 150.327 million Impressions.

Big Magic is at No. 9 with 115.308 million Impressions, a rise from last week's 102.056 million Impressions.

Lastly, Sony Entertainment Television is at No. 10 with 107.384 million Impressions, a rise from last week's with 100.707 million Impressions

Top Programmes in Rural markets

ZEEL continues to be the most watched network in the rural market, as viewers engage in its content on different channels. As per BARC data, {HSM (Rural): NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals}, Zee TV's Kumkum Bhagya leads the list with .6468 million Impressions, a rise from last week's 5.970 million Impressions.

Zee Anmol's Jodha Akbar is at No. 2 with 6.414 million Impressions (last week 6.542 million Impressions).

Zee Anmol's Bandini is at No. 3 with 6.141 million Impressions (last week 5.733 million Impressions).

Zee Anmol's Kasam Hai Tujhe Aa Bhi Jaa is at No. 4 with 4.894 million Impressions.

Star Utsav's Saath Nibhaana Saathiya is at No. 5 with 4.474 million Impressions, a rise from last week's 4.269 million Impressions.

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