Following the recent launch of Nasha in Delhi, Fever FM is launching FM stations in eight cities that include Hyderabad and seven cities in UP
BestMediaInfo Bureau | Delhi | August 31, 2016
After winning 10 frequencies in Phase-III FM e-auctions, HT Media’s Fever FM has swiftly moved to cover all the frequencies. Following the recent launch of Nasha in Delhi, Fever FM has announced the launch of FM stations in eight cities that include Hyderabad and seven cities in UP.
The frequencies for the Hyderabad and UP stations are as follows:
Hyderabad: 94.3 FM
Lucknow: 104 FM
Kanpur: 95 FM
Agra: 93.7 FM
Aligarh: 94.9 FM
Allahabad: 94.3 FM
Bareilly: 94.3 FM
Gorakhpur: 94.3 FM
Commenting on the launch, Harshad Jain, CEO- Radio and Entertainment, HT Media, said, “With the launch of Fever FM in Hyderabad and UP we are now present in all key markets of the country. With Hyderabad we establish a strong South footprint and UP enables us to serve the large Hindi heartland. Fever FM is a Bollywood radio station and these markets boast of huge Bollywood lovers. We are sure that with our innovative, entertaining and differentiated content we will win hearts of listeners in quick time. Our celebrity led shows are an industry first and will enthral and entertain Hyderabad and UP.”
Following its successful operations in Bangalore with dominant listenership scores, Fever’s strategy has been to expand in South India. It concluded the first ever acquisition of a radio station in Chennai, and initiated operations of Fever 91.9 FM in Chennai in October 2015.
The launch of Fever 94.3 FM in Hyderabad comes on the back of an internal research indicating that the city has a promising base of lovers of Bollywood music and movies. The Hyderabad station has been launched with the tagline ‘Baap of Bollywood’ offering a vibrant, youthful, creative and interactive programming. Fever has lined up huge excitement for listeners with a new show launch every week for the next six weeks.
Fever FM has announced the launch of seven stations in UP. While Lucknow, Kanpur and Agra stations are already live, Aligarh, Allahabad, Bareilly and Gorakhpur stations will soon be operational.
In UP, Fever FM has positioned itself as ‘Maha Radio’ promising to offer differentiated programming and music in sync with the needs of the listeners including contemporary hits plus best of retro.