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Caprese’s new digital campaign is an ode to friendship that remains forever

Unveiling the latest collection for the modern urban women, the campaign conceptualised by TryAngles depicts the bond of friendship

Caprese’s new digital campaign is an ode to friendship that remains forever

Unveiling the latest collection for the modern urban women, the campaign conceptualised by TryAngles depicts the bond of friendship

BestMediaInfo Bureau | Mumbai | August 8, 2016

Caprese-TVC click on the Image to watch the TVC.

Caprese, the women’s accessories brand from the house of VIP Industries, has launched a brand new digital campaign that celebrates the bond of friendship. Presenting Caprese’s latest collection, the campaign features four friends who are in different countries and are planning their reunion for Friendship Day.

Conceptualised and created by TryAngles, the film opens with four friends living in different countries and planning a reunion. The friends keep everything on hold to make time for each other. The film ends with the message, ‘Celebrating friendship that remains special forever, just like your Caprese’.

Sudip Ghose Sudip Ghose

Speaking about the marketing approach, Sudip Ghose, Vice President, Marketing, VIP Industries, said, “We believe this campaign truly expresses the importance of best friends in today’s era of fast-paced lifestyles, and how she makes time for best friends who always remain special throughout her life just like Caprese handbags. Caprese has an international high-fashion collection designed to provide chic handbags with fuss-free glam for every occasion; work, travel or just the everyday on-the- go self. Our campaign will be successful if we are able to help women find a high-fashion handbag suitable for every occasion in her life.”

Commenting on the campaign, Saugat Bhattacharya, Co-Founder & Director, TryAngles, said, “Caprese as a brand is extremely vibrant and is popular among fashionistas and through this campaign we wanted to convey a story that resonates with their lifestyle. We all face the challenge of making time for the things we like, considering the hectic lifestyles we maintain but the one thing that we always do make time for, is our friends. We hope we have conveyed this through a simple story that will help you relive your friendship.”

The TVC;

[youtube]https://www.youtube.com/watch?v=-Tnu9BZP85E[/youtube]

Credits

Client: VIP Industries

Brand: Caprese

Creative Agency: TryAngles

Creative Head/Director: Saugat Bhattacharya

Creative Team: Srushti Iyer

Accounts Team: Srushti Iyer

Production House: TryAngles

Director of the film: Yogesh Agarwal, Saugat Bhattacharya

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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