Advertising Club Bangalore elects Sanchayeeta Vermaas new President

With over 22 years of experience, Verma, Managing Partner of Maxus South India and South Asia, has taken over the mantle from Malavika Harita

BestMediaInfo Bureau | Delhi |August 1, 2016

Sanchayeeta Verma

The Advertising Club, Bangalore, has elected Sanchayeeta Verma,Managing Partner of Maxus South India and South Asia,asthe new President of the club.

Verma started her career with the TTK group in 1994. She has over 22 years of experience in advertising, marketing, media and communications and has worked across various industry sectors. Verma has been associated with Ad Club since the past three years.

Speaking about her plans for the club, Verma said,“Bangalore has a perfect balance of seasoned thought-leaders with an increasing number of dynamic, young and fresh talent, which I would like to capitalise through our new initiatives at the club. We are gearing up for our biggest annual award night – The Big Bang awards that recognise the creative excellence in media and communications. We plan to introduce events that will go beyond work into play and collaborate with all our members. Some of the initiatives in the pipeline are incentivising club members to bring in some leading rock bands for members-only nights and a gaming event to bring out the gamer in every one of us.”

The registrations for the Big Bang Awards 2016 have already started and last date to submit entries is August 5, 2016. Keeping in mind the changing media scenario, many categories have been added this year, especially in the digital, strategy and data spaces.

Commenting on the appointment, Arvind Kumar, Executive Director, Ad Club Bangalore, said,“The Ad Club will benefit from the vast experience and exposure Sanchayeeta has in her role as Managing Partner of South India and South Asia for Maxus Group. Her enthusiasm and energy to increase the club's activities and enhance its image to make it more contemporary, will help in making it a very active body in the South.”

The Ad Club Bangalore holds a variety of events, right from sports tournaments to advertising tocreative quiz, panel discussions and many more to engage a larger audience at the club.

Talking about contemporary programmes,Verma stated,“I would like to extend Maxus global initiative 'Walk the Talk' that aims at catalysing a level playing field for women at work, more so as they climb the corporate ladder.We have seen women are less likely to put themselves forward due to various reasons. At the same time, building a pipeline of female leaders takes time.We want to roll out Maxus 'Walk the Talk' two-day experience to our women club members sometime soon and I am eagerly looking forward to it.”

Sonia Serrao from Tata Global Beverages, AksharPeerbhoy of Maa Communications and Nidhi Lall of Saatchi Focus Network are the new additions to the managing committee of the club.

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