2017 AME Awards calls for entries

The competition for world's best advertising & marketing effectiveness adds 'Olympics' has new category. The deadline to enter the awards is October 31, 2016

BestMediaInfo Bureau | Delhi | August 2, 2016

The AME Awards competition is now accepting entries for the 2017 competition. World-wide since 1994, the AME Awards has honoured campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems.

“The 2017 AME Awards continues its 23-year tradition of showcasing brilliant creative delivering measurable results,” said Deb Ryan, newly appointed Executive Director of the AME Awards, “and AME diligently monitors the industry to provide relevant categories that mirror evolving creative industry trends across all platforms.”

For 2017 competition, the AME Awards unveiled a new category to showcase Olympic-themed advertising and marketing created for the 2016 Summer Olympics in Rio. This additional category compliments AME's robust category roster that included Technology in the Product & Services category group, added last year, to showcase digital advertising and marketing applications utilized within the advertising industry to drive consumer engagement.  The AME Awards rigorous monitoring of global technological advancements led the competition to previously launch categories in Augmented Reality and Social TV.

Deb Ryan

“AME's global Grand Jury is comprised of five regional juries, allowing entries to be judged with cultural relevance within their own region by jurors with the most up to date knowledge of that particular market,” said Ryan. “Entrants can be sure that their creative work is given the utmost attention and that all award-winning work is worthy of being called the World's Best Advertising & Marketing Effectiveness.”

The AME Awards Grand Jury is responsible for awarding Gold, Silver, and Bronze to the highest scoring entries through two rounds of regional judging to ensure scoring accounts for cultural and economic relevance. This round also selects the AME Green Award winner—the highest scoring, Gold-winning entry for a company whose emphasis is on resource conservation and negative environmental impact. Gold-winning work from all regions is judged by the full international Grand Jury to determine a Platinum Award for each of the five regions (North America, Latin America, Europe, Middle East & Africa and Asia Pacific) and the International Grand AME Award.

The 2017 AME Grand Jury of interactive and multidisciplinary marketers, media planners, strategy directors, social media experts, and creative directors will evaluate entries based on four specific criteria, each weighted by importance: Challenge/Strategy/Objectives - 20%; Creativity - 25%; Execution - 25%; and Results/Effectiveness - 30%.

In 2016, the AME Grand Jury presented the AME Grand Award and Regional Platinum Award/Europe to Grabarz & Partner/GGH Lowe Germany for their campaign “Nazis Against Nazis - Germany's Most Involuntary Charity Walk” for client ZDK Zentrum Demokratische Kultur.  Leo Burnett Melbourne earned 2016 AME Regional Platinum Award/Asia-Pacific for “#MyFamilyCan” for client SPC. BBDO New York was honored with the 2016 AME Regional Platinum Award for “Vines in the Real World: Making the Digital Analog” for client Lowe's Companies. Impact BBDO Cairo earned the 2016 AME Regional Platinum Award for “Everyday Hero” for Sting, PepsiCo's energy drink.

The deadline to enter the 2017 AME Awards is October 31, 2016. Entries completed by September 1st will save 15% with the codePRA2017. Entry details and competition rules and regulations can be found on the AME website www.ameawards.com.

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