The campaign produced by Dharma Productions and shot by director Punit Malhotra shows the actor in a lively engagement with Earth 2, a smartphone+ by Reliance Retail
BestMediaInfo Bureau | Mumbai | July 6, 2016
After the recent launch of Earth 2, a smartphone+ by Reliance Retail, a campaign was launched featuring Priyanka Chopra who connects with today’s digital youth. The actor tries to demonstrate the smart features of the phone as they are useful for all the needs of today’s generation.
The campaign, shot by renowned film director Punit Malhotra and produced by Dharma Production, features Priyanka Chopra in a lively engagement with Earth 2. The actor demonstrates the Smart + features of Earth 2 as a day in her work life is showcased. At her shoot or in a meeting, the various functions of Lyf help her be quick at her work.
The creative concept is aimed at demonstrating how the smartphone fits in the digital life of today’s youth and how these features deliver the desired digital experience. The fun and vibrant persona of Earth 2 is accentuated through an exceptionally peppy signature tune – ‘Ring Ringa’. This classy and zestful jingle will soon be heard across various popular media, including radio and digital platforms.
Life never stops for anyone, so you shouldn’t! The actor lives her life to the fullest and makes the world dance on her fingertips with smart features on the latest true 4G enabled Lyf Earth 2 Smartphone+
Speaking on the campaign, Punit Malhotra, said, “It has been an immensely satisfying experience to shoot for a brand which appeals to the youth, a segment which is driving the digital revolution in our country. And when you work with a thorough professional like Priyanka, what you get is a masterpiece befitting the brand.”
Earth 2 is the second ultra-premium device from the Elements Collection of Lyf. Earth 2 Smartphone+ is designed to enhance the digital experience of the discerning smartphone users with its superior specifications, aesthetics, and functionality. Through Earth 2, Lyf Smartphone+ brings a unique voice controlled camera that offers convenience and simplicity to the users. The feature can inspire a paradigm shift towards voice command controls in future smartphones.
Client: Reliance Retail
Brand: Lyf Earth 2
Production House: Dharma Productions
Director: Punit Malhotra