The automobile major had called for a pitch earlier this year. Previously, the digital account was with Digitas since 2013
BestMediaInfo Bureau | Mumbai | July 8, 2016
In a multi-agency pitch, Dentsu Creative Impact and its digital partner Isobar India have won the digital mandate of a range of brands from Maruti Suzuki. The automobile major had called for a pitch earlier this year. Previously, the digital duties of the brand were handled by Digitas since 2013.
The DAN team will now handle digital creative, social and media duties for Maruti Suzuki corporate and all model brands other than the Nexa portfolio. A team comprising the best of specialists across digital verticals has been put together to handle this massive mandate.
Speaking on the development, Sanjeev Handa, Vice-President, Marketing, Maruti Suzuki India, said, “Our partnership with Dentsu Aegis Network on the digital mandate is a strategic one. We wanted to have an integrated and synergistic approach to our digital mandate also. We feel that with Dentsu Aegis Network as our creative partners in offline, our communication will be more coherent, productive and efficient.”
Dentsu Creative Impact will address two key focus points for Maruti Suzuki: deliver integrated brand solutions and infuse a layer of brand vision to the digital delivery.
Amit Wadhwa, President, Dentsu Creative Impact, said, “It’s great to see that our partnership with Maruti Suzuki is going from strength to strength. What is even more heartening is to see that a leader like Maruti Suzuki is truly looking at an integrated approach. In today’s day and age a uniform approach is what is going to deliver in the marketplace and when brands like Maruti Suzuki demonstrate it, it forms a great example for others to follow. Look forward to an interesting journey ahead.”