Star India recently launched the HD variants of its Bengali regional channels, Star Jalsha and Jalsha Movies, along with Telugu channels -- Maa TV and Maa Movies-- and Marathi GEC Star Pravah
BestMediaInfo Bureau | Mumbai | June 2, 2016
In line with a lot of HD channel launches across the genres, Star India recently launched Vijay HD, the HD version of its Tamil general entertainment channel Star Vijay on May 29.
Star India has received licenses from the Ministry of Information and Broadcasting (MIB) to launch high-definition (HD) channels in the regional space. Star has got uplinking licenses to launch the HD versions of its Telugu GEC Maa TV, Telugu movie channel MaaMovies , Bengali GEC Star Jalsha, Bengali movie channel Jalsha Movies and Marathi GEC Star Pravah.
Vijay TV will give the viewers high quality content with clearer pictures and superior sound quality. Along with it, the channel recently launched two new non-fiction shows -- NeengalumvellalamoruKodi and Atcham Thavir.
“The rapid pace in which technology is evolving has made quality a main prerogative for success. Consumers have started expecting quality in all aspects of life and the need has been even more in entertainment. Star Vijay is all set to join a few select channels that have embraced this evolving technology and have moved beyond. Star Vijay is crossing this threshold of providing high quality entertainment by launching the HD feed Star Vijay HD,” said K Sriram, General Manager, Star Vijay.