Shell Lubricants promotes Mansi Madan Tripathy as Managing Director

In her new role, she will be responsible for leading all the business activities of lubricants in India, Bangladesh, Sri Lanka and Nepal

BestMediaInfo Bureau | Mumbai | June 15, 2016

Mansi Madan Tripathy

Shell Lubricants India has promoted Mansi Madan Tripathy as the new Managing Director of the company. Madan was the former Chief Marketing Officer of Shell Lubricants and will now succeed Nitin Prasad, who will now take over as the Chairman of the company in India from August 1, 2016.

In her new role, she will be responsible for leading all the business activities for the lubricants business in India, Bangladesh, Sri Lanka and Nepal. Building and maintaining relationships with key business stakeholders and streamlining the efforts of Shell Lubricants across the country will be an important aspect of her new role.

She brings in 20 years of marketing, sales, insights and strategy experience to the office and has looked after the digital marketing and social media footprints for Shell Lubricants in India.

With her in-depth global knowledge of the market structures, consumer psychology and trade dynamic, as MD, her focus will be to strengthen the company's presence in India, delighting the customers and consumers and building an organisation that's motivated and growing.

Before Shell Lubricants, Madan's experience spans across 17 years at P&G in key positions like Director for Global Male Grooming, P&G and Asia Pacific Head for Consumer and Market Knowledge. As part of her global leadership roles, she has worked across countries like Geneva, Singapore and Boston; working on diverse product categories, new initiatives and equity development of global brands like Pantene, Olay, Vicks, Gillette, Pampers, Whisper, Ariel and Tide.

Madan is a B Tech degree holder in Electronics and communication from National Institute of Technology Kurukshetra and an MBA in Marketing from SP Jain Institute of Management & Research.

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