Sabyasachi Sengupta 'Zap' to join McCann

As National Chief of Films and Content, the acclaimed creative director and filmmaker will work from McCann's Delhi office

BestMediaInfo Bureau | Delhi | June 8, 2016

Sabyasachi Sengupta

Sabyasachi Sengupta, popularly known as Zap, is set to join McCann Worldgroup India as National Chief of Films and Content. Working from McCann Delhi, he will have a national responsibility.

Prasoon Joshi

Prasoon Joshi, CEO & CCO, McCann India and Chairman Asia Pacific, commented, “Zap is from a rare breed of professionals who have integrity and unmatchable work ethic. He has an exceptional creative mind and has also explored multiple disciplines of advertising. He will add another dimension to McCann's client offerings especially in today's complex media world where the need for such layered talent is high.”

Zap is a highly respected name in the Indian creative Industry. He began his career in Delhi two decades back, working at agencies like JWT and O&M, and created some of the most famous work of the times – Pepsi's Nothing Official About It, Adidas, Kit Kat's Have a Break, Seagram's 100 Pipers, to name a few.

Zap who will be on-board with McCann from July 2016 expressed his excitement for this new chapter saying, “Films are the most powerful narratives of the contemporary world, and McCann has acquired a creative edge with its own unique signature. I look forward to further stimulating, synchronizing and streamlining the whole process within an expanded McCann framework.”

Zap has been Copywriter of the Year and won many other accolades. In his second avatar he became an advertising film maker and launched Gingerwater Films.  He went on to direct some of highly significant work for brands like Nescafe, Saffola, Vaseline, Maggi, Bajaj, Carat lane, Stayfree, etc.

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