The global award show is a new initiative which is a result of a partnership between D&AD and Advertising Week
BestMediaInfo Bureau | Mumbai | June 3, 2016
The global award show D&AD Impact has announced the initial list of jury members and presidents. The jury members come from diverse genre and companies from across the world. From India, R Balki, Group Chairman, Mullen Lowe Lintas Group, has been selected as one of the jury members. He is on the jury for the category communication and interaction.
D&AD Impact seeks to identify and celebrate these great, transformative, creative ideas that have had real impact and, ultimately, contribute towards a better, fairer and more sustainable future for all.
Balki said, “It is always a pleasure to be associated with D&AD. I am very curious to see how this initiative evolves. I am looking forward to it.”
D&AD Awards are recognised globally as the ultimate in creative excellence. D&AD Foundation inspires the next generation of creative talent and stimulates the creative industry to work towards a positive future. Advertising Week draws from brands, agencies, media, technology and start-up companies, in addition to broader cultural communities to curate a hybrid of thought leadership and special events worldwide. Fast Company is a proud supporter and media partner of this new venture.
On June 10, 2016, the final and full list of jury members will be announced. The winning work will be rewarded a White Pencil, the premier accolade for creativity for good at the inaugural award show on September 27, 2016 in Times Square.
A diverse selection of jurors, featuring a mix of creatives, designers, marketers, business people, entrepreneurs, journalists and thought leaders, will be looking to award D&AD Pencils based on three criteria: an original and innovative idea at its core, clear and measurable impact in its chosen category area and relevance to the businesses commercial needs.
Urban Living Jury President Tim Brown, CEO of IDEO and author of Change By Design, said, “Impact is ultimately the only meaningful measure of good design. As one of the leading promoters of creativity in business, D&AD is perfectly positioned to reinforce this positive message and I am delighted to help shape the conversation this year.”
The Impact Jury includes leaders from Buzzfeed to Squarespace, from The Girl Scouts of America, to P&G, from Post Secret to R/GA.
The first eight Jury Presidents are: