The account was won in a multi-agency pitch and will be handled from the Maxus Mumbai office. The mandate involves management of all media across television, print, radio and cinema
BestMediaInfo Bureau | Delhi | June 10, 2016
Maxus has been award the media mandate for TataCLiQ, Tata Group’s exclusive and authentic phygital ecommerce marketplace. The account was won post a multi-agency pitch and will be handled from the Mumbai office of Maxus. The mandate involves management of all media across television, print, radio, cinema, etc.
TataCLiQ.com, a first-of-its-kind multi-brand phygital e-commerce marketplace, curates authentic and exclusive products for customers with impeccable taste. A name that says shopping online is now so easy and trustworthy, and all it takes is a click. The brand has launched its maiden campaign #SureThing. The campaign centred on a camel as its unlikely protagonist stems from the fact that everything one buys on TataCLiQ.com is a C.A.M.E.L – Certified Authentic Merchandise Everybody Loves.
Kartik Sharma, Managing Director, Maxus South Asia, said, “We are thrilled to be associated with TataCLiQ. We manage a number of businesses from the Tata Group and are truly looking forward to being a partner in building another successful brand from the Group. TataCLiQ is uniquely positioned to create a whole new shopping revolution amongst consumers and pioneer the phygital – seamless merger of physical, i.e., in-store and digital shopping experiences – concept in India.”
“Right from the onset - from the pitch brief, the TataCLiQ business was an exciting opportunity that Maxus wanted to partner. Being a part of creating a whole new shopping experience for consumers is something we truly look forward to. And partnering a Tata brand is always a privilege,” said Anand Chakravarthy, Managing Partner, Maxus India.
Prathyusha Agarwal, Head – Marketing, Tata CLiQ, commented, “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com . With a novel proposition and communication idea, we are sure that we will build a strong salient brand. We believe that Maxus will be a true partner in understanding the brand and bringing it alive across vehicles and with their vast spread of services from analytics to creative content development.”