Glenfiddich appoints Thinkstr and PPR South Asia as its agency partners

Thinksr will handle the creative mandate while PPR South Asia will manage the communication campaigns for Glenfiddich

BestMediaInfo Bureau | Mumbai | June 15, 2016

Glenfiddich, the world's most awarded single malt Scotch whisky, has chosen Thinkstr and PPR South Asia as its agency partners in India. Thinksr will handle the creative mandate while PPR South Asia will manage the communication campaigns for Glenfiddich.

Shweta Jain

Commenting on the appointment, Shweta Jain, Head of Marketing at William Grant & Sons, said, “It's exciting times for us as we expand our India footprint and WGS India is very excited to have Thinkstr and PPR on board as our communication partners. They would lead our maverick approach to bring Glenfiddich's global positioning to life in the Indian subcontinent – Thinkstr as our creative development agency for a through-the-line brand activation led by digital. PPR South Asia would develop integrated communications, real time content and manage the media relations on behalf of the brand.”

Glenfiddich has always been at the forefront of innovation in the whisky industry and is recognized as the world's most awarded single malt. It is a brand that has challenged the norm by taking single malt beyond Scotland's borders to create the premium single malt category as it is known today.

In January 2016, Satbir Singh, former Chief Creative Officer of FCB Ulka, launched Thinkstr. Singh describes his solo venture as 'ideas for a digital world'. Thinkstr is not a digital agency, and while it uses different mediums, digital is going to be the core of their work.

PPR is part of the Y&R Group and is owned by WPP. Originally founded in 1970 in Australia, today PPR operates 15 offices in EMEA, North America and Asia-Pacific staffed by more than 220 communications professionals.

Info@BestMediaInfo.com

Info@BestMediaInfo.com