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ESPN's comes up with a site and app for India

ESPN.in and the ESPN app will bring fans closer to the games, leagues and athletes they love via world-class digital products. India is the first market outside the United States to see the launch of a localised edition of ESPN's signature app

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ESPN's comes up with a site and app for India

ESPN's comes up with a site and app for India

ESPN.in and the ESPN app will bring fans closer to the games, leagues and athletes they love via world-class digital products. India is the first market outside the United States to see the launch of a localised edition of ESPN's signature app

BestMediaInfo Bureau | Mumbai | June 3, 2016

ESPN

In line with its long-term collaboration with Sony Pictures Networks India (SPN), ESPN has introduced a mobile-first multi-sport digital offering in India with the launch of the ESPN.in website and the ESPN app.

With an emerging multi-sport landscape in India, the new site and app will further reinforce ESPN's market leadership, authority and expertise in digital media, bringing an elegant, lively and more personal sports experience to Indian and sub-continent fans across mobiles, tablets and computers. The site and app will also be carrying rights video content for sporting events from Sony LIV, SPN's digital streaming platform, and SPN's new Sony ESPN sports channels. India is the first market outside the United States to see the launch of a localised edition of ESPN's signature app.

From mainstream sports in India and the sub-continent, to the best of ESPN's comprehensive coverage of global sports that interest South Asian fans, ESPN.in and the ESPN app will bring fans closer to the games, leagues and athletes they love via world-class digital products.

Both the site and app will not only offer the best cricket coverage (powered by ESPNcricinfo), but also give fans a one-stop destination for world-class news, features and videos across sports currently underserved by any digital offering in the region, such as football, hockey, badminton, tennis, Formula 1, kabaddi and more.

It will offer ESPN's content and storytelling, including scores, news, video, features, stats and more. Additionally, they will feature live streaming video content of select sporting events in collaboration with Sony LIV.

Both platforms will carry Sony ESPN branding and will feature cross-promotional integration with Sony LIV, the digital streaming platform from SPN. Earlier this year, this collaboration resulted in the launch of two new sports television channels; namely Sony ESPN as well Sony ESPN HD. The long-term agreement leverages a winning combination of two of India's most respected media brands, and serves Indian and sub-continent fans via their combined expertise and high-quality compelling content.

Ramesh Kumar, Vice President, Head of ESPN India and South Asia, said, “ESPN has a strong connection with fans in India and around the world because we are fans ourselves, driven by a similar obsession for sports. The launch of our multi-sport products showcases our digital leadership and offers sports fans outstanding news, features and video experiences around top sports of interest to Indian fans. They also provide the perfect complement to our television collaboration with SPN India as well as reinforce ESPN's signature 'Game around the Game' analysis across platforms”.

Uday Sodhi Uday Sodhi

Uday Sodhi, Executive Vice President and Head, Digital Business, Sony Pictures Networks India, said, “Sony LIV has been instrumental in bringing the best of entertainment to the digital millennials. Sports is an integral part of our offering. Together with ESPN, we are geared to increase our offering manifold.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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