Sony goes big with Copa América Centenario

In its 100th year, the tournament being held in the USA from June 3 to 26 will be telecast live on Sony ESPN and Sony ESPN HD channels. On the digital front, consumers will get a livestream of all the matches on Sony Liv

BestMediaInfo Bureau | Mumbai | May 26, 2016

Sony Pictures Networks India (SPN) has acquired the exclusive broadcast and digital rights to telecast the 2016 edition of Copa América Centenario in India and the Indian Sub-Continent (Bangladesh, Bhutan, Maldives, Nepal, Pakistan and Sri Lanka).

The network will air all 32 matches of the tournament played across 10 venues in the United States on Sony ESPN and Sony ESPN HD. In addition to the live coverage, Sony ESPN channels will also broadcast the highlights of the matches during the tournament. The tournament will be played between June 3 and June 26. On the digital front, consumers will get a livestream of all the matches on Sony Liv.

For the first time since its inception, the tournament will be held outside South America and feature the top star players from North, South and Central America, as well as the Caribbean like Lionel Messi (Argentina), Luis Suarez (Uruguay) Javier Hernandez (Mexico) and James Rodriguez (Colombia) to name a few.

The Copa América Centenario is anticipated to make history with some of the biggest encounters in football. Top international teams like Brazil, Argentina, Uruguay, Chile, Columbia and more will face off each other on the field, all playing for the coveted trophy specially designed for the tournament.

Customarily contested by the 10 CONMEBOL (the South American football confederation) nations and two outside invitees, the 2016 Copa América will have 10 South American national teams joined by six CONCACAF (Football Confederation for North and Central America and the Caribbean) countries, which include the US as host country.

Prasana Krishnan

Prasana Krishnan, Executive VP and Business Head, Sony Sports Cluster, said, “This summer promises sports history in the making with the Copa América Centenario, a once in a lifetime event which sports fans will not want to miss. The acquisition of the exclusive broadcast and digital rights to telecast the 2016 edition of Copa América Centenario in India and the Indian sub-continent revalidates the Sony Sports cluster's leadership in being the destination for football fans.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com