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Facebook product updates to help businesses drive sales on both Facebook and Instagram

The updates will enable businesses to find interested shoppers across Instagram and Facebook on mobile devices

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Facebook product updates to help businesses drive sales on both Facebook and Instagram

Facebook product updates to help businesses drive sales on both Facebook and Instagram

The updates will enable businesses to find interested shoppers across Instagram and Facebook on mobile devices

BestMediaInfo Bureau | Mumbai | May 12, 2016

Facebook-product-updates

Facebook has announced a variety of product updates to Facebook and Instagram to help advertisers drive demand and sales of their products and services. The updates will enable businesses to find interested shoppers across Instagram and Facebook on mobile and so spur sales of their products and services.

The new feature, named 'dynamic ads' (previously dynamic product adverts) will be for Facebook and Instagram. The updates will also extend to travel advertising by introducing new travel specific dimensions, including location and time.

Dynamic advertisements add new advanced capability to custom audiences of websites. Facebook will introduce new updates for custom audiences of websites that will enable advertisers to set audience rules that identify stronger intent signals, like frequency and time spent.

These solutions address two trends that are completely reshaping the way people discover products and experiences. Firstly, people are spending more time on mobile devices, where they search less and browse mobile websites and apps more. Secondly, the mobile has quickly become a place where people discover, peruse and purchase.

Time spent on mobile devices has influenced how people discover, browse and purchase. In the US, for instance, consumers spend 54 per cent of their time on mobile apps in mobile devices. As much as 60 per cent of people on Instagram say they discover new products on the platform, while 75 per cent of them have taken action after being inspired by a post. In the festive season of 2015, nearly one in every five purchases were made on mobile devices. It is predicted that this year, more than half the people who research travel online, will do so on a mobile device.

Advertising strategies have to keep up with the experiences of people. Businesses need to understand the new ways in which people show interest in a product. By using this information, a business can offer highly relevant messages to people where they spending their time ? on their favourite mobile apps.

To help businesses do just that, Facebook has introduced a variety of product updates to its own platform, namely Facebook, along with Instagram and the Audience Network to provide advertisers with new tools to drive sales of their products in more places across mobile devices and desktops.

In a statement, Facebook has announced, “We're expanding functionality for Dynamic adverts (formerly called Dynamic Product adverts) and adding new advanced capabilities to Custom Audiences from your website. These updates help advertisers identify and connect with their most valuable website visitors and mobile app users. They also reflect our commitment to make Facebook, Instagram and the Audience Network the most effective platforms for driving sales on mobile.”

Instagram has a huge opportunity to offer highly relevant messages to the people who are browsing and shopping on websites and on mobile apps. Dynamic ads automate product advertising by showing people adverts featuring items that they've expressed interest in, either by viewing them or adding them to their basket, or items related to ones that they've shown interest in or purchased.

With this new offering, businesses using dynamic adverts can easily connect with more potential customers on mobile. As many as 2.5 billion unique products have been uploaded on Facebook till date. By extending dynamic adverts to Instagram, advertisers can promote relevant products to access shoppers, who have browsed through their website or mobile app across two platforms where people spend much of their time ? Facebook and Instagram.

Many advertisers already using Instagram to promote their products, manually tailor creatives and targets of their advertisements for each product ? a process that is time-consuming. With dynamic adverts, advertisers can showcase every one of their products automatically with dynamic creatives and targeting and so, show the right product to the right person every time.

Canada-based jewellery retailer, Jewlr, was one of the first businesses to try Dynamic adverts on Instagram after seeing their success on Instagram. Having used dynamic adverts, American Swan's Chief Business Officer, Sharad Thakur, said, “In the last two quarters, Facebook's dynamic ads have helped increase our sales volume 3x on the platform with a 2x return on ad spending. It has helped American Swan re-market in a phenomenal way, and as a result, spend on dynamic ads has increased threefold in the last quarter.”

To run Dynamic adverts, advertisers need to simply select Instagram and the Audience Network under 'Placement' to be able to create their dynamic advertisements.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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