Saatchi & Saatchi China’s successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency
BestMediaInfo Bureau | Mumbai | April 20, 2016
Following the APAC regional alignment, L&K Saatchi & Saatchi has come on board as a lead agency for strategy and creative work for Mondelez gum and candy brands in India.
Saatchi & Saatchi China’s successful track record with Mondelez led to the decision to consolidate rest of the APAC gum and candy business with the agency. Saatchi & Saatchi will take charge of all gum & candy business for the entire APAC region with key markets like China, Japan, Thailand, India and others, effective immediately.
Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India, said, “Choclairs and Halls are iconic brands in India and we look forward to building a winning partnership with Mondelez in India. We are all very excited with the opportunity to create excellent work and together we hope to grow the brands and our clients’ business in India.”
Commenting on new partnership, Amit Shah, Associate Director – Marketing, Gum, Candy & Powdered Beverages at Mondelez India, said, “We look forward to creative excellence and work that will help grow and strengthen our brands. Saatchi & Saatchi has delivered impressive work in APAC region and we hope to see the same in India.”