IBD India begins year with a bag full of new accounts

The agency will be servicing accounts as diverse as hair and health care products and beer

BestMediaInfo Bureau | Mumbai | April 13, 2016

IBD India, the Integrated Brand Development division of Percept-Hakuhodo, has signed on an impressive number of clients at the start of the year 2016. With three new account wins locked in, IBD India has already achieved an outstanding growth in business this year, enhancing its remarkable portfolio.

The agency's roster of clients has expanded, with accounts from diverse industries spanning consumer products, realty, hospitality, fashion and lifestyle, industrial, IT and education, corporate and banking, media etc. The new accounts won include the complete brand portfolio of Vasu Pharma (Trichup - hair care, Uva - skin care, Dazzle - pain ointment, Zeal - cough syrup) Swastik International (spices) and Witlinger Beer. The company's expertise lies in its 360-degrees integration, by building specialist divisions and a unique method that enables it to deliver effective creative solutions at speed.

Trichup is an Ayurveda-based hair care brand of Vasu Healthcare. Trichup offers complete hair care solutions and has a whole range of hair care products, like hair oil, shampoo, conditioner, serum and Heena.

Dazzle is a fast acting pain relieving ointment, with an excellent combination of systemic and locally acting ingredients. It provides fast and symptomatic relief and is useful in joint pain, sprains and low backache.

UVA Herbal Face Wash Oil Control is enriched with Aloe Vera, Neem and lemon extracts to help clear facial oil, fight pimples and refresh skin. It is yet another quality brand from Vasu Pharma, rapidly growing in the market.

The Zeal cough syrup is unique in the way that it offers treatment from mixed symptoms. Made from natural and herbal ingredients, Zeal is suitable for all kinds of symptoms and for all age groups.

IBD's overall understanding of the brand and category, along with the context in which the brand will operate was one of the key reasons why Vasu Pharma trusted the agency with the creative duties of its entire brand portfolio. The account will be handled nationally with supervision of client operations centralized from the IBD Mumbai Office.

Established in 2006, Swastik International is a family owned Indian international trading company in agro commodities. It has achieved a phenomenal export growth and was awarded the Star Export House status in 2009 by the Government of India. The company is currently entering the manufacturing space and will soon be launching a spice brand in the Indian market. IBD beat other agencies in a multi-agency pitch, to bag the Swastik International account.

IBD won the account for its thorough understanding of the business of spices from a previous experience and for its aptitude for adapting swiftly to the mind-set of a start-up business. The scale of work will include innovative Above-the-Line and Below-the-Line activities and promotions.

Brewed in the UK, Witlinger is a specially crafted wheat beer with a distinct flavour. Its light - on - the - taste - buds fruity flavour makes it easy to drink at any time of the day. It compliments any kind of food, as it is crispy and mild in its alcohol content. In the truest sense, it is India's first crafted beer. The account was won in a multi-agency pitch and will be handled out of the IBD's Mumbai office. The brief given to IBD by the Witlinger team prior to the presentation, was the launch of a new crafted beer especially made for India.

The agency's ability to curate a brand from scratch in the craft beer category, now at a very nascent stage, won major points for it during the pitch. A very clear definition of the target audience, coupled with strategic novel brand recommendations and a strong creative output, saw IBD win this account. IBD has devised a very unique and inventive 'scale-of-work' plan that includes activations within brew pubs and bars and the use of other surrogate mediums of advertising.

IBD India's success in winning these diverse accounts can be attributed to its vast experience across a range of clients handled over the past many years, in-depth knowledge of multiple industry sectors, exhaustive research conducted and a comprehensive understanding of today's hyper competitive age. IBD will develop customized and holistic 360-degree brand integrity strategies for the new accounts won, which will find the right creative solution at the pace the market demands.

Commenting on the association, Hitesh Sata, Managing Director, Swastik International, said, “There is a thin line of difference between Brand Identity and Brand Image. Brand Identity is how your brand appears to people in the form of audio or visual effects, whereas Brand Image is how your brand is perceived by your audience. Most advertising and branding agencies work on developing the brand identity, but IBD India is one of the agencies who also develop a very positive brand image for us. We are very happy and satisfied with the kind of work IBD India have done for us so far. Above all they have the right kind of attitude and are a very supportive team to rely on.”

“These new additions are a reflection of our progress toward building IBD India as a new age agency in the creative space,” said Rahul Gupta, Managing Director, IBD India. “A focused brand strategy coupled with intense capability building mechanisms and platforms is the reason we continue to attract such high-calibre clients across a range of industries and geographies. We look forward to providing the best communication support to our clients that have come on board and couldn't be more thrilled with our developments.”

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